Assignment Language Skills free essay sample

Skills Rationale for using the authentic text The authentic teaching material I have chosen Is Welcome to London Information to start your vials for use In a Language Skills Lesson to the pre-launderette level class. This material, produced by Vivisection. Com, Is to provide visitor information on public transport and useful tips for visitors. As Harmer (2007) notes that extracting meaning is an active process requiring a degree of engagement, in my proposed lesson, I would particularly focus on the engagement of students.There are some new caballeros relating to traveling and public transport. The main aims of this lesson are: 1 . To enable students gain receptive skills in reading. Specifically, there are two receptive sub-skills could be practiced: skimming (reading for gist) and scanning (reading for detailed); 2. In relation to the subject of the material, productive skills like speaking will also be practiced. The functional use of target language would be asking for direction. We will write a custom essay sample on Assignment Language Skills or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The reason why this text has been chosen Is due to the following: 1 . This text Is updated and practical for the English learners and enables them to deal with the eel-world situations (especially for the new comers in London). For instance, asking for directions, reading maps and transport signs are areas to explore as students will pick up a few words used in visiting a new place. 2. The material is presented with a number of London photos and highlights, which would be visually appealing and culturally vivid to the students.To this extent, authentic texts expose the students to cultural features generates a deeper understanding of and interest in the topic (Kelly, et al. 2011). 3. This material Is appropriate to the pre-launderette students because the length f text was not too long and there are not too many difficult words. Presumably, students should have the knowledge of vocabulary relating to tourism and transport. This means I can concentrate on a few words for vocabulary teaching and therefore allow more time for the students to focus on their skills based tasks (reading ; speaking).Pre-reading stage A series of lead-in questions can be introduced regarding this subject followed by asking them Do you like London? And why? Do you like look around? What places have you been? And so on. I will give the students an easier pre-reading activity first o build their confidence: tell the attractions with correct name. I will do some pre- teach vocabulary and ask concept questions to facilitate their understanding of the topic. During-reading stage: Receptive skills and tasks scanning reading to understand the text.To achieve this aim, I have designed two tasks respectively. The first task is reading for gist (skimming). Students will be given the handout with three sections of the texts, and they will be asked to match headings Top 10 Attractions, Getting Around and Incisor Information with the appropriate paragraph in 2 to 3 minutes. Because of the time pressure and the tasks, students have to quickly read the text and grasp the general idea (gist) of it. In this way, students will not tend to focus too much on unknown vocabulary instead (Iredell, 102).After that, I will let pair check and then group feedback. For the more detailed understanding task, I will use the scanning activity scanning for attraction names, opening times, and traveling methods etc. David Iredell suggests that answering multiple choice and TIFF questions required scanning the text for specific information. Therefore, a True/False questionnaire about the article will be adopted followed by pair checking and teacher concept checking.Post-reading stage: Productive skills and tasks After the reading exercise, I will encourage students to practice their productive skill (speaking): controlled practice and freer activity. Regarding to the sub-aim, the productive tasks can be interesting as some students may actually like visiting London. To start with, I will give everyone a tube map and a bus route map (see the appendix). In Task 1 controlled practice for accuracy, I will model the functional language: ask for erection, as follows: Could you tell me how can I get to London Eye, please? Which Bus takes us to British Museum? Go along this road and turn right/left at the conjunction. Its near XX stop on the Central/Piccadilly/Jubilee line. After modeling, I will give each pair of students a number of destinations and ask them to make dialogues, to find how to get to the destinations in Lon don. This controlled practice requires high level of accuracy considering the restricted choices of target language. The second task is aim to drill the students fluency in speaking. To generate active atmosphere in the classroom, a role-play activity will be introduced.Students in groups of four will randomly choose a role a police officer, a tourist guide, a foreign visitor or a tube service person. They will make up their own story following the contextual instructions written on their role. Through the scenario simulating, students will experience how to ask for direction, how to answer and how to get to their destination by convenient transport tools. Conclusion When used effectively, authentic materials help bring the real world into the classroom and significantly enliven the class (Kelly et al. 002).

The Roles of sport in Jamaica essays

The Roles of sport in Jamaica essays Jamaica has had more success, per year, in international track and field competition, than any other country. In our 1948 Olympic debut, Dr. Arthur Wint won our first Olympic and gold medal in the 400m. He along with the other members of the legendary relay team, Herb McKenley, Leslie Laing, and George Rhoden (gold medalists, 1952), set a standard that has been upheld by our athletes ever since. From Donald Quarrie (gold 200m, silver 100m, 1976) to David Weller (bronze cyclying, 1980) to Andrew Phillips (6th, 200m swimming medley, 1984) to Bert Cameron (silver, 400 relay, 1988), to Grace Jackson (silver, 200m, 1988), to Winthrop Graham (silver, 400m hurdles, 1992), Raymond Stewart, Juliet Cuthbert (silver, 100, 200m, 1992), Deon Hemmings (gold, 400 hurdles, 1996) and to the seemingly eternal queen of track, Merlene Ottey who has won more Olympic and IAAA medals than any other Jamaican. Most athletes began their careers at school track meets. The National Boys and Girls Championship (Champs') is a premier event for the high scholars and many past students who vigorously support their alma maters. The high standard of competition has made Champs' the first stop on the overseas college recruiting circuit. The Penn Relays High School Division could be called the Jamaica Relays because our youngsters dominate the field. Jamaican teams have, on several occasions, taken the top 3 positions in the 4x400 relays for high school boys. Some major sports that is still in Jamaica history are the following: cricket, we have been made proud by the achievements of George Headley, Michael Holding, Courtney Walsh, Jeffrey Dujon, Lawrence Rowe, Allan Rae, Maurice Foster, Jimmy Adams, Robert Samuels. Next was Football our torch was carried abroad by Lindy Delapenha, the first Jamaican to play in the English Premier League. Others like John Barnes (England/Newcastle) serve as inspiration to schoolboys participating in the fiercely contested DaCosta and M...

Travelogue Assignment Example | Topics and Well Written Essays - 250 words

Travelogue - Assignment Example ty of Tokyo was established and remained the capital until 1943, when it was established as a municipality and merged with the metropolitan prefecture of Tokyo. The duration of my trip would constitute one week. To get to Tokyo, it will cost approximately $1000-$1500, depending on the season. Due to Travelocity.com website, it can be found out that there are several flights a day that will begin my course to get there. Since I am on budget, the Japan National Tourism Organization website recommends staying in a small inn or hotel, because Ryokan, a residential building where meals are provided, can be quite expensive. I chose the Hilton in Tokyo because it is located close to the airport and while it was not the cheapest alternative, it was one of the lowest price hotels. There are many avenues of public transportation that are relatively inexpensive, so I will be able to easily get around the city. Places I would like visit during my stay in Tokyo are Disneyland Tokyo, the National museum of Emerging Science and Innovation and Sanrio Puroland. I would also like to walk downtown, as it is famous for having lots of different shops. I do not think I have a plan for eating; I would like to walk the city and taste some of the local cuisine. I would also ask hotel personnel what they recommend. I think one of the best ways to find where the great food hotspots are is to ask the local population. By the end of my trip, I would hope to have learned a great deal about the culture and the customs of the city. I am sure that by the end of the trip, I will have learned some of the cultural rules and etiquettes that make the city unique as well. In order to undertake my trip, I am going to save a lot of money so that I am able to find and to afford the hotel I would like to stay at. I would also need quite a bit of money to be able to go to all of the places that I would like to see; according to the official Japanese Travel website, food and accommodations can be quite

Scramble for and Acquisition of African Colonies Essay

Scramble for and Acquisition of African Colonies - Essay Example End of the trade left a gap for commerce between the two continents. Since the capitalists had benefited from the slave trade, they intended to exploit the continent in different ways such as encouraging the continent to agree to a ‘legitimate’ trade that could eventually lead to colonization. Capitalists identified potential markets for goods that would be exported from Europe and plotted the course of trade routes that would be used when ferrying goods from Europe to African countries. These routes could also be used to transport raw materials from Africa to Europe. They also used the African workforce to work on plantations, which mostly grew cash crops that were the main raw materials for manufacturing other goods. Such crops included coffee, rubber, timber, sugar and palm oil. Since the colonizers wanted to exploit the labor in the African countries, they resulted to colonizing these countries. This implies that economic reasons were the main contributors to the scr amble for Africa as well as the exploitation of the raw materials present in these regions. In conclusion, the scramble for African states by European powers was projected towards exploitation of the continent although the colonizers posed as explorers. The capitalists exploited the resources that the continent could offer including human resources and raw materials that they used to manufacture goods meant for the African market. Although exploration and capitalism contributed towards the scramble, the real reasons were economic related.

Cross-Cultural Interactions Essay Example | Topics and Well Written Essays - 1500 words

Cross-Cultural Interactions - Essay Example Cross-cultural interactions between 500 and 1500 CE The period between 500 CE and 1500 CE saw the emergence of various cross-cultural events that are crucial in understanding world history. These cross-cultural interactions had significant socio-economic and political ramifications for all the societies that were involved. Previous centuries had seen a long period of instability in major societies such as China, Southwest Asia, Mediterranean and India. During 500 CE, the aforementioned societies were faced with a need to restore social and political order. This stability was to be provided by empires that were well established which were Tang, Abbasid and Byzantine from China, Southwest Asia and eastern Mediterranean respectively. These empires commanded order over vast territories and had economies that were very powerful. Core to cross-cultural interactions was the spread of major religions. In particular, Islam spread across India, North Africa and the Iberian Peninsula. Another religion that played a vital role in bringing about cross-cultural interactions was Buddhism, which alongside with Confucianism spread from China via Korea to Vietnam. This period was also characterized with the spread of Christianity in the northern and the western part of Europe (Bently pg753). The beginning of 1000 CE and subsequent years saw a quick change in cultures throughout the world. Kingdoms and states became more centralized and cross-cultural interactions increased tremendously.... Kingdoms and states became more centralized and cross-cultural interactions increased tremendously. In America, this is the period that led to the emergence of Andean, Mayan and Mississippian cultures. European renaissance, which is a major event in world history, occurred during this period. In addition, great empires and centralized states such as the Mongol empire in Asia emerged during this period. However, during the 14th century, cross-cultural interactions decreased tremendously following the demise of many participants in long-distance trade through bubonic plague. The Europeans and the Chinese were major culprits as they lost millions of people to the epidemic. The cross-cultural interactions did not die completely. The 15th century was a period when the western Europeans became prominent due to the wealth they had amassed from cross-cultural encounters with various societies. This prominence set standards for their part in influencing major undertakings in various parts of the world even in the modern world (Bently pg766). Significance of the Cross-Cultural Interactions The conquests and trading activities that were carried out by Muslim states led to a remarkable distribution of food and crops throughout Asia, which resulted to growth of population and increased food production in Europe, China and North Africa. Long distance trade was an aspect of culture that developed during this period. This trade brought major implications in culture and religion. Merchants carrying out this trade traversed various societies and cultural regions whereby they integrated with new communities. These merchants played a major role in the establishment of religions such as Buddhism and Hinduism in Asia, Christianity in Asia and Islam in some parts

Types, causes, and advantages and disadvantages of monopolies

Types, causes, and advantages and disadvantages of monopolies Monopoly is the situation in which there is a single seller of a product (i.e., a good or service) for which there are no close substitutes. The word is derived from the Greek words monos (meaning one) and polein (meaning to sell). Governmental policy with regard to monopolies can have major effects not only on specific businesses and industries but also on the economy and society as a whole. Types Oligopoly: Is a situation in which sales of a product are dominated by a small number of a relatively large seller who is able to collectively exert control over its supply and prices. Cartel: Is a type of oligopoly in which a centralized institution exists for the purpose of coordinating the action of several independent suppliers of a product. The best example today is the Organization of Petroleum Exporting Countries (OPEC) Trust: Popular way to form monopolies in USA. This was an arrangement by which stockholders in several companies transferred their shared to a single set of trustees. In exchange, the stockholders received a certificate entitling them to a specified share of the consolidated earning of the jointly managed companies. The trust came to dominate a number of major industries (tobacco, sugar, etc.) Monopsony: Is the opposite of a conventional monopoly in the sense that there is only a single buyer or only one dominant buyer for a product for which there are multiple sellers. Some companies are both monopolies and monopsonies. By being also a monopsonist, a monopoly can increase its profits even further by putting pressure on the companies that supply inputs for its products to reduce their prices. Extreme cases Pure monopoly: One company has complete control over the supply or sales of a product for which there are no good substitutes. Perfect competition: There are many sellers of identical or virtually identical products. Causes of monopoly By developing or acquiring control over a unique product that is difficult or costly for others companies to copy. By having a lower production cost than competitors. By using various legal and illegal tactics (predatory tactics) By controlling a platform and using vendor lock-in. By receiving a government grant of monopoly status, becoming a government-granted monopoly. Advantages Despite their reputation for evil, monopolies can actually generate a net benefit for society under certain circumstances. These are usually situations in which the power and duration of the monopoly are carefully limited. Natural monopolies can be particularly beneficial. This is because of their ability to attain lower costs of production, often far lower, than would be possible with competitive firms producing the same product in the same region. However, it is almost always necessary for such monopolies to be regulated by a relatively uncorrupted government in order for society to obtain the potential benefits. This is because such monopolies by themselves, as is the case with all monopolies, have little incentive to charge prices close to cost and, rather, tend to charge profit-maximizing prices and restrict output. Likewise, there is often little incentive to pay much attention to quality. It has long been recognized that government-granted monopolies can benefit society as a whole by providing financial incentives to inventors, artists, composers, writers, entrepreneurs and others to innovate and produce creative works. In fact, the importance of establishing monopolies of limited duration for this purpose is even mentioned in the U.S. Constitution. Disadvantages Large monopolies have considerable potential to damage both economies and democratic governments and monopolists often go to extreme lengths to disguise or hide such harmful effects. Example The table below illustrates the case of monopoly. Marginal cost is the value of the additional resources needed to produce another unit of output. The marginal benefit to consumers is the price that consumers are willing to pay for each unit. You should recognize this column as a demand curve. The maximization principle tells us that the economically efficient amount to produce is five, the amount that gives consumers the greatest value. To produce the first unit, the firm takes resources that have a value of $5.00 and turns them into something with a value of $7.01. Because this transformation has increased value, producing the first unit is more economically efficient than producing none. By this logic, producing the sixth unit would decrease economic efficiency because the firm would take resources with a value of $5.00 and transform them into something with a value of only $4.51. The monopolist, however, will find it most profitable to produce only three units because it does not see marginal benefit the same way that buyers see it. For the seller, the extra benefit of the second unit is only $6.01. It sells the second unit for $6.51, but to sell the second unit, it had to reduce the price it charged by $.50. Thus, it lost $.50 on the first unit, so the net increase in its revenue was only $6.01. (You can get the same answer by computing a total revenue column and then calculating revenue increases.) In a similar manner, the rest of the fourth column can be obtained. Using the maximization principle, one can see that producing beyond the third unit is not in the interests of the firm. The fourth unit brings in added benefits of only $4.01 to the firm (it sells for $5.51, but to sell it, the firm lowers price by $.50 on three other units), but costs an added $5.00. From the point of view of the buyers, however, the fourth unit should be produced. It brings them added benefits of $5.51 and uses resources worth only $5.00.

Relationship Between Macbeth and Lady Macbeth Essay

All through the play of â€Å"Macbeth† there is a continuing relationship between Macbeth and Lady Macbeth. The relationship has a significant role that creates most of the actions, reactions, moods, feelings and attitudes in the play. That relationship changes throughout the play, at first there is a lot of respect between them, however in time Lady Macbeth takes the part of the more dominant character of their relationship. At the beginning of the play, Macbeth and Lady Macbeth they respect each other and are on exactly the same wavelength, so close they can almost read each other’s thoughts when they are apart. â€Å"†¦ I feel now / The future in the instant. † (I, v) Having decided to murder Duncan, their relationship becomes even more intense, it’s a passionate, obsessive, almost sexual excitement. As well there’s fear and terror involved in the relationship. â€Å"What cannot you and I perform upon / Th’ unguarded Duncan? † (I, vii) After Duncan’s murder, Lady Macbeth appears stunned by Macbeth’s killing of the guards. Suddenly she feels that the situation is getting out of control and Macbeth is becoming more vicious. This is the first time we feel they are growing apart. â€Å"O, yet I do repent me of my fury, / That I did kill them. During the time between the coronation and the banquet the relationship becomes very distressed. Neither of them are sleeping. Guilt is overcoming the couple. Macbeth begins to plan and think alone and shuts out Lady Macbeth from his thoughts. â€Å"How now my lord! why do you keep alone†¦? † (III, ii) By the banquet scene, Lady Macbeth realises she can’t do anything to help her husband. At the end, she and her husband, have grown apart, so they are no in a relationship anymore. He is determined to go back to the witches; we feel that Macbeth is no longer trusting his wife but instead in â€Å"You lack the season of all natures, sleep. (III, iv) After the banquet there is a long period when all Lady Macbeth can do is watch as Macbeth continues killing. By the last Act, a combination of isolation and guilt has driven Lady Macbeth mad. †I tell you yet again, Banquo’s buried, he / Cannot come out on’s grave. ‘ (V, i) †Shortly before the end, Macbeth too realises that his life no longer has any meaning and calmly faces his own death at the hands of Macduff. In this play the relationship between Macbeth and Lady Macbeth had a significant role of creating most of the actions, moods, feelings, and attitudes. The relationship changed throughout the play.

11 Facts About Elder Abuse Essay

1. Elder abuse most often takes place in the home where the senior lives. It can also happen in institutional settings, especially long-term care facilities. 2. Approximately 1.6 to 2 million seniors become victims of abuse or neglect in domestic and institutional settings in the U.S. every year. 3. The four most common forms of elder abuse are physical abuse (including sexual abuse), psychological and emotional abuse, financial/material abuse, and neglect. 4. Most elder abuse victims are dependent on their abuser for basic needs. 5. At least 1 in 9 Americans over the age of 60 has experienced some form of elder abuse. 6. Seniors who have been abused have a 300 percent higher risk of death when compared to those who weren’t. 7. In almost 90 percent of elder abuse and neglect incidents, the perpetrator is a family member. Two-thirds of perpetrators are adult children or spouses. 8. For every reported incident of elder abuse, five others go unreported. 9. Almost 50 percent of seniors with dementia (a decline in mental ability. Alzheimer’s is the most common type of dementia) experience some form of abuse. 10. While 91 percent of federal abuse prevention dollars are spent on child abuse, 7 percent is spent on domestic abuse, and only 2 percent goes towards protecting the elderly. 11. Legislatures in all 50 states have passed some type of elder abuse law. Types Although there are common themes of elder abuse across nations, there are also unique manifestations based upon history, culture, economic strength, and societal perceptions of older people within nations themselves. The fundamental common denominator is the use of power and control by one individual to affect the well-being and status of another, older, individual. There are several types of abuse of older people that are generally recognized as being elder abuse, including: Physical: e.g. hitting, punching, slapping, burning, pushing, kicking, restraining, false  imprisonment/confinement, or giving excessive or improper medication Psychological/Emotional: e.g. humiliating a person. A common theme is a perpetrator who identifies something that matters to an older person and then uses it to coerce an older person into a particular action. It may take verbal forms such as name-calling, ridiculing, constantly criticizing, accusations, blaming, or non verbal forms such as ignoring, si lence or shunning. Financial abuse: also known as financial exploitation. e.g. illegal or unauthorized use of a person’s property, money, pension book or other valuables (including changing the person’s will to name the abuser as heir). It may be obtained by deception, coercion, misrepresentation, undue influence, or theft. This includes fraudulently obtaining or use of a power of attorney. Other forms include deprivation of money or other property, or by eviction from own home Scam by strangers: e.g. worthless â€Å"sweepstakes† that elderly persons must pay in order to collect winnings, fraudulent investment schemes, predatory lending, and lottery scams. Sexual: e.g. forcing a person to take part in any sexual activity without his or her consent, including forcing them to participate in conversations of a sexual nature against their will; may also include situations where person is no longer able to give consent (dementia) Neglect: e.g. depriving a person of food, heat, clothing or comfort or essential medication and depriving a person of needed services to force certain kinds of actions, financial and otherwise. The deprivation may be intentional (active neglect) or happen out of lack of knowledge or resources (passive neglect). Hybrid financial exploitation (HFE): e.g. financial exploitation that co-occurs with physical abuse and/or neglect. HFE victims are more likely to be co-habiting with abusive individual, to have fair/poor health, to fear the abusive individual, to perceive abusive individual as caretaker, and to have a longer duration abuse. In addition, some U.S. state laws also recognize the following as elder abuse: Abandonment: deserting a dependent person with the intent to abandon them or leave them unattended at a place for such a time period as may be likely to endanger their health or welfare. Rights abuse: denying the civil and constitutional rights of a person who is old, but not declared by court to be mentally incapacitated. This is an aspect of elder abuse that is increasingly being recognized and adopted by nations Self-neglect: elderly persons neglecting themselves by not caring about  their own health or safety. Self-neglect (harm by self) is treated as conceptually different as abuse (harm by others). Institutional abuse refers to physical or psychological harms, as well as rights violations in settings where care and assistance is provided to dependant older adults or others. What causes physical abuse of an elder? The exact cause of physical abuse is not known. Poor or crowded living conditions may be one of the reasons it occurs. The following may increase your risk of physical abuse: You have learning or memory problems. You have a long-term condition, such as dementia, diabetes, paralysis, or stroke. You have no relatives or friends who can take care of you. You have difficulty getting along with others. The carer depends heavily on you for things such as money or housing. The carer drinks alcohol or uses illegal drugs. The carer has a personality disorder, depression, or another mental illness. The carer has a history of family violence, such as physical or sexual abuse. The carer has stress due to work, taking care of you, or financial problems. What are the signs and symptoms of physical abuse of an elder? Repeated falls or injuries, or old injuries that were not treated when they happened Scratches, bite marks, or marks from objects used for restraining, such as belts, ropes, or electrical cords Broken or dislocated bones Cuts or bruises, especially on both upper arms (grab marks) Scars or burns from cigarettes, irons, or hot water Blood or discharge coming from your nose, mouth, or genitals

Marketing as the Most Important Function of Management

Marketing as the Most Important Function of Management Introduction There are different functions of business management. The functions of business include controlling, leading, organizing and marketing among others. These functions are essential in successful operation of the respective business entity. The management functions should be effectively coordinated to achieve goals and objectives of a company or organization.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Each function plays an important role in the development and success of the respective business. However, marketing is considered among the most important functions of management because it is concurrent through the management process of an organization. Marketing involves searching of market for the products of an organization and determination of the customers’ preferences and appropriate product to produce in the market. It also involves informing the public of new products of a company, how to use the respective product, close competitors and how to compete fairly and effectively in the respective market, and any other change that has been made on respective products. There are different tools that can be used for marketing, for instance, events. This paper highlights how events can be used as a marketing tool. There are different categories of events that companies or organizations may participate in; they include, leisure events, organizational events, personal and cultural events. Choice of an event to use as a marketing tool wholly depends with the respective product that a company intends to market and the expected target group or consumers. Generally, most companies use product launch as a marketing strategy because it is the most common form of organizational event organized by all companies irrespective of size or nature of products produced. Basically, events are categorized with reference to their objective and purpose (Bowdin ‘et al’ 56). However, organizations and companies may use different events as a marketing tool irrespective of their objective or purpose provided the company achieves its goal and the event also achieves its objective and purpose (Goldblatt 79). Consumers’ tastes and preferences are dynamic and therefore require organizations to closely monitor the market and adapt to respective changes that may affect their survival and operation in the respective industry. To effectively operate and compete in an industry and meet needs and demands of consumers, companies need to establish an effective strategic marketing tool.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The tool should also be considered an effective communication tool, for instance, events. Events are considered one of the most effective communication and marketing tool that are from launching of a product to organizing of press conferences (Goldblatt 84). Basically, promotional events are created by companies to enable them effectively communicate with both the potential clients and existing customers of the company or organization (Bowdin ‘et al’ 64). Consumers are evenly distributed and reaching them at once may be difficult and tricky. However, use of events as a strategic marketing tool may enable easy reach to consumers from different geographical areas. Though organized promotional events may not be attended by all consumers or customers, they can be reached through Medias such as radios, magazines and television among others. These medias can be accessed by different people hence enable easy reach to different consumers (Bowdin ‘et al’ 71). Furthermore, these Medias enable reach to thousands and millions of people and from different geographical areas. Similarly, companies or organizations may organize events and invite target audience to the actual event, but this might not be effective in reaching a large number of the target group (Goldblatt 93). Though most companies and organizations rely on organizational events for marketing, this cannot be effective in reaching large number of people especially potential consumers; therefore, use of other events such as personal, leisure and cultural events may be effective in reaching different groups of people, for instance, leisure events such as sports and music may be effective in marketing a product and reaching a large number of people leading to profit increment. Companies especially beverage and alcohol producing companies are at a better position in using leisure events in marketing because the products are mainly used during leisure periods or occasions (Bowdin ‘et al’ 83). A company producing energy drink, alcoholic or beverages may decide to sponsor a sporting or music auditions event. Sponsorship is the main method how companies use leisure events such as music and sporting activities in marketing their products and increasing their market share. During such events, companies are able to expose different people attending the events to both their existing and new products, it also gives the company an opportunity to personally interact with both the existing and potential customers hence maintain the existing clients while win over potential customers.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Leisure events are effective in marketing products because organizations or companies have the opportunity to teach clients how to use their products, inform them of changes made on the product give both existing and potential clients opportunity to use their products at no cost. Moreover, such events enable a company to understand demands of different consumers, ex pected changes they ought to make to their products to effectively compete in the market with other products (Goldblatt 112). Choice of event to use as a marketing tool wholly depends with the type of product produced by a company or organization. Event to use in marketing also may determine the outcome of the marketing process with reference to the product the respective company or organization produces (Goldblatt 121). There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in marketing their products. Such events may also expose potential clients to the products of the company because such products are mostly used in such events, for instance, anniversary of the 9/11 bomb blast victims among others. Furthermore, such companies may also participate in sponsorship of cultural events such as art, heritage and ceremonial among others (Bowdin ‘et al’ 89). Conclusion Marketing involves boost of sales, informing of consumers how to use products of a company, changes made on a product, new products produced by a company, discount on prices and improvement on respective products. There are different marketing tools that can be used by companies; however, events are among the best tools that can be used by companies in producing different products. Events can be used by different companies and organizations producing different products as marketing tool because it can be used in reaching large number o people and at a reasonable cost. Therefore, event can be considered one of the universal and best marketing tools that can be used by any organization irrespective of the products it produces or group it targets. Bowdin, Glenn; Johnny Allen, William OToole, Rob Harris, Ian McDonnell. â€Å"Marketing tools.† New York: Springer, 2009. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Goldblatt, Joe. â€Å"Marketing tools: Event Management.† Cambridge: Cambridge UP, 2010. Print.

PlainSong Essay Essays

PlainSong Essay Essays PlainSong Essay Essay PlainSong Essay Essay People are born into situations that are not always ideal for growing up, and that is often related to said person following in the steps of a poorly guided life. These situations are not excuses for following that path because though the situation might be very bad the individual still can make their own choices and decisions, and can change the way they live life. It is harder to make hanged, and be different than those around you, but it is entirely possible. Even without direct guidance or proper role models people still know right from wrong and can observe the people around them seeing how to act and how not to act. Following the path Of change and being an individual is not easy but on that path whether you have no parental guidance, or role models, or even if you have the perfect life, it is still your choice to act right or wrongly. If that path is taken correctly and the experiences are looked at with a positive mindset, things are essential to a successful life. The shift in parental roles in Plainsong impacted the children positively due to the positive developments in their characters by portraying commitment, work ethic, intestinal fortitude, and the ability to determine right from wrong. Without the classic family structure, whether it is just Mom, or no parents at all, people often associate that with a set up for failure in the childs future, but this is not the case, and children of non-classic family structures still lead successful lives. The McPherson brothers did not have parents growing up but instead of going on to live a negative life people wouldve expected they run and operate a successful farm. They chose to work hard, and make the best of their situation instead of allowing that lack of guidance to drag them down. Not only do they work hard and run a successful farm but they are very generous and caring individuals. They are very charitable, they gave Eke and Bobby ten dollars for working a day at the farm. When Maggie Jones came to talk to them about Victoria living with them, they were ready to hand over money to help make her life easier. Even without a normal upbringing the McPherson brothers are still hardworking caring, generous people who are productive members to society. Victoria has a mom, but her mother has a lot of problems and does not offer guidance or advice, nor does she present herself as a proper role model for Victoria. When Victoria needed her the most in her life she kicked her out. Even though Victoria din t have a good parental upbringing she I still a committed, hardworking individual. She is faced with extremely hard and difficult problems at a young age and without a proper support system. Even though her situation is hard she still chooses o continue moving forward, working at the diner, going to school and not letting others get to her. She couldve succumbed to the situation and gotten rid of the baby but she stayed committed to her situation and isnt faltering even though it would be the easier thing to do. Even without parents or a normal family structure, the individuals still have the choice to live a positive life even though it may be the harder option people born into a classic family stricture still lead to live lives that arent normal, or what they grew up with. Ms. Stern grew up with a family and experienced a normal life style. Even though she did grow up that way, she now lives all alone, in a gross, cheap, dirty apartment. She is extremely sick and formed very bad habits with smoking. She is very lonely and craves any human interaction that she can get. When Eke and Bobby went to drop off the paper she made them sit down and talk like she always does, trying get enough interaction to hold herself until the next visit. Even without family problems. You can still grow up to make bed choices and end up living a life that is not exactly health or productive. Without that shift in parental roles, she mightnt never developed DOD work ethic, and a sense of responsibility for herself. Eke and Bobby doesnt live in a classic family structure they have to work and are rally left alone to make choices for themselves without parental guidance and so far they still lead a productive life. They are mature for their age and they are gaining good experience by working and communicating with people older than them daily. It teaches them many things about how life works in the future. Eke and Bobby also took it upon themselves to visit there mother and make sure she was okay. They checked on her and took care of her showing hat they are mature and have a sound moral system. The outcome of an individuals life is purely based off the choices the McPherson makes, and how committed they are to bettering or progressing their lives, or choosing not to progress at all. When kids are given more roles and responsibility to fill in their lives at all times whether authority figures are present or not. When Eke and Bobby and there friend went to visit the house where they witnessed the situation with the girl and the two guys having sex, they knew that it was someone elses property and knew not to touch anything. They conducted homeless in a respectful manner and were being very mature about the situation, the kid they brought with them was acting very immature, moving things around and even ended up stealing something from the house. When the old man came in, Eke and Bobby were very apologetic, but the other kid was talking back and being very disrespectful. Every person has a moral code, and knows what is right but some people choose to ignore that and do whatever they want, that is up to the individual, and does not really pertain to the roles or lack of in the family structure. It doesnt matter about how any years in life but the life in those years No matter what situation you are in, you can always choose to make the best of it. Instead of allowing the people and circumstances to drag you down, you can learn from them and see what not to do and by doing that you can make yourself a better person. Instead of digressing or staying stagnant you can progress and become a more productive member of society. People whether they are in the most perfect situation, or the worst possible situation, people are going to turn it into a good thing or a bad thing and that is totally based off what the that pacific individual chooses to do. Children assuming parental roles wont rob them of a childhood but instead facilitate an easier progression through life. They can still do things children do and have those experiences but with the shift in parental roles it adds more responsibility and by doing that adds more maturity. The shift in parental roles in Plainsong impacted the children positively due to the positive developments in their characters by portraying commitment, work ethic, intestinal fortitude, and the ability to determine right from wrong.

The California Gold Rush Essay Example | Topics and Well Written Essays - 2000 words

The California Gold Rush - Essay Example On January 24, 1848, Marshall was testing the mill wheel. As usual, the water running over it carried some sand and light gravel. But this time Marshall saw something sparkling in the sand. He picked out some small, odd-shaped beads of yellow metal. (p. 6) As the beads were tested and turned out to be gold, Sutter and Marshall tried to keep the discovery quiet for fear that the plan of an agricultural empire would be ruined when people start pouring to mine. Word gradually spread about the discovery until a San Francisco newspaper run a series of stories declaring the discovery of gold – at first as news fillers and later as headlines which naturally fuelled the furor. Sam Brannan owned this newspaper called the California Star. According to Judy Monroe (2002) at first, he did not believe the news about gold either but soon he became convinced and that on April 1, 1848, he ran six pages of articles about how easy it was to find and collect California gold. (p. 16) The news then spread like wildfire and thousands flocked to California from the West in that same year alone. While people came to California in droves, their bulk came only from the neighboring states such as Tennessee. It was after the farewell speech of the then President James Polk that finally launched the California Gold Rush. In a calm explanation of the situation in California, Polk validated the future of those who already came and those multitudes who will go to find the riches in California. His exact words were: The accounts of the abundance of gold in that territory are of such an extraordinary character as would scarcely command belief were they not corroborated by the authentic reports of officers in the public service who have visited the mineral district and derived facts which they detail from personal observation†¦ The explorations already made warrant the belief that the supply is very large and that gold is found at various places in an extensive district

Personal and professinal dvelopment for business Essay

Personal and professinal dvelopment for business - Essay Example The lessons gained should be turned into handy tools to develop personality which proves to be very useful in later professional years. Many valid and reliable aspects of my personal and professional development so far will be discussed in the coming sections to analyze the extent to which I can be considered successful or trained so far. This reflective review basically aims at presenting an insightful, comprehensive, and enlightening analysis of my professional skills and practical experiences. Experiences of Education and Training (Last 2 Years) My college has played a critical role in helping me gain a variety of exquisite business experiences. Till now, I have remained engaged with many interesting group projects to analyze what it takes to beat resistance and go all the way through to achieve something. Such practical experiences have introduced me to new skills also which every student aspiring to be a great professional essentially depends on, like the ability to blend in a t eam leading to quality teamwork. Working with a good team while motivated by same goals as everyone else now forms a resolute feature of my personality given considerable experience I have gained in that area. Instead of letting myself get sidetracked by conflicts which so often mar the spirit of teamwork, I concentrate on looking beyond temporary troubles and try to steer people towards shared interests. This has enabled me to make abundant use of communication skills also because naturally people cannot be persuaded to contribute without smart talent talk (Srikantaiah & Koenig 2008: 144). My experiences have told me that the right attitude should be to engage others in my thought processes. I have always enthusiastically participated in every academic and non-academic activity which offered even a minimal opportunity of growth and expansion. It is usual for different reputable organizations in the world to be more attracted to employees who are innovative in their design and I abs olutely conform to this hiring approach by pushing boundaries and going further than most other people. Interactive skills I accrued through college experiences are also worth mentioning here because I was not as sociable in life as I am now after two years if college education. Development and Key Lessons Learned (Last 2 Years) On grounds of what I learned at college through incredible professors and student discussions and in practical life through student union engagements and internship, I am now familiar with a smarter way of organizing and applying certain ideas. These ideas relate to engaging people, showing them ways to contribute, achieving mutually shared goals, and keeping positive attitudes. I have learned that people who are not passionate in their personal life cannot be passionate about work either. A person’s innate dispositions matter a lot in professional career as in how satisfied/dissatisfied he/she will be with work and job etc. (Buchanan & Bryman 2009: 2 06). I have noticed during my time at college that personal stress has always affected my work performance resulting in dissatisfaction, while others appeared satisfied with the same nature of work. This made me learn how important it is to have positive attitude about life to excel professionally. Personality is developed by encouraging students to make huge investments in their field of interest through state-of-the-art