Opinions and Social Pressure Essay

In â€Å"Opinions and Social Pressure â€Å"(Solomon E. Asch), author shows that: Group pressure can Influence an Individual to deny the evidence of their own senses. The author supports the main Idea , by using experimental studies with individuals and showing that when put in group settings and asked to answer questions, which make their answers the minority answer. In the first study seven to nine college students gathered for a â€Å"psychological experiment†. The students were informed that they would be comparing the lengths of lines tended to surrender their own judgment to the others, in the same experiment. In the first experiment all the students choose the same matching line. Again in the second experiment the students are unanimous. The third experiment took on a surprise. As the group continued to answer unanimously one student disagrees. Even though this single student answers all his questions correctly he begins to to worry and second guesses his own answers. What the student didn’t know ,is that all the other students in the group were told to give incorrect answers. When the majority size decreases, the individual in the minority tends to contribute independently out of his own experiences, rather than conforming with the majority. The next experiment consisted of 123 subjects from three different colleges. two of them allowed the subject to act independently. Normally subjects made a mistake 1 % of the time and went with the majority and the minority mislead the majority’s judgement in 36. 8% of the time. The study provided evidence that when an individual’s resistance to group pressure, depends on the degree on how wrong the majority is. The study also brought up concern that in a society that requires consensus as a indispensable condition, it also requires society to have each individual to contribute independently.

Angels Demons Chapter 9-12

9 The corpse on the floor before Langdon was hideous. The late Leonardo Vetra lay on his back, stripped naked, his skin bluish-gray. His neck bones were jutting out where they had been broken, and his head was twisted completely backward, pointing the wrong way. His face was out of view, pressed against the floor. The man lay in a frozen puddle of his own urine, the hair around his shriveled genitals spidered with frost. Fighting a wave of nausea, Langdon let his eyes fall to the victim's chest. Although Langdon had stared at the symmetrical wound a dozen times on the fax, the burn was infinitely more commanding in real life. The raised, broiled flesh was perfectly delineated†¦ the symbol flawlessly formed. Langdon wondered if the intense chill now raking through his body was the air-conditioning or his utter amazement with the significance of what he was now staring at. Angels & Demons His heart pounded as he circled the body, reading the word upside down, reaffirming the genius of the symmetry. The symbol seemed even less conceivable now that he was staring at it. â€Å"Mr. Langdon?† Langdon did not hear. He was in another world†¦ his world, his element, a world where history, myth, and fact collided, flooding his senses. The gears turned. â€Å"Mr. Langdon?† Kohler's eyes probed expectantly. Langdon did not look up. His disposition now intensified, his focus total. â€Å"How much do you already know?† â€Å"Only what I had time to read on your website. The word Illuminati means ‘the enlightened ones.' It is the name of some sort of ancient brotherhood.† Langdon nodded. â€Å"Had you heard the name before?† â€Å"Not until I saw it branded on Mr. Vetra.† â€Å"So you ran a web search for it?† â€Å"Yes.† â€Å"And the word returned hundreds of references, no doubt.† â€Å"Thousands,† Kohler said. â€Å"Yours, however, contained references to Harvard, Oxford, a reputable publisher, as well as a list of related publications. As a scientist I have come to learn that information is only as valuable as its source. Your credentials seemed authentic.† Langdon's eyes were still riveted on the body. Kohler said nothing more. He simply stared, apparently waiting for Langdon to shed some light on the scene before them. Langdon looked up, glancing around the frozen flat. â€Å"Perhaps we should discuss this in a warmer place?† â€Å"This room is fine.† Kohler seemed oblivious to the cold. â€Å"We'll talk here.† Langdon frowned. The Illuminati history was by no means a simple one. I'll freeze to death trying to explain it. He gazed again at the brand, feeling a renewed sense of awe. Although accounts of the Illuminati emblem were legendary in modern symbology, no academic had ever actually seen it. Ancient documents described the symbol as an ambigram – ambi meaning â€Å"both† – signifying it was legible both ways. And although ambigrams were common in symbology – swastikas, yin yang, Jewish stars, simple crosses – the idea that a word could be crafted into an ambigram seemed utterly impossible. Modern symbologists had tried for years to forge the word â€Å"Illuminati† into a perfectly symmetrical style, but they had failed miserably. Most academics had now decided the symbol's existence was a myth. â€Å"So who are the Illuminati?† Kohler demanded. Yes, Langdon thought, who indeed? He began his tale. â€Å"Since the beginning of history,† Langdon explained, â€Å"a deep rift has existed between science and religion. Outspoken scientists like Copernicus – â€Å" â€Å"Were murdered,† Kohler interjected. â€Å"Murdered by the church for revealing scientific truths. Religion has always persecuted science.† â€Å"Yes. But in the 1500s, a group of men in Rome fought back against the church. Some of Italy's most enlightened men – physicists, mathematicians, astronomers – began meeting secretly to share their concerns about the church's inaccurate teachings. They feared that the church's monopoly on ‘truth' threatened academic enlightenment around the world. They founded the world's first scientific think tank, calling themselves ‘the enlightened ones.' â€Å" â€Å"The Illuminati.† â€Å"Yes,† Langdon said. â€Å"Europe's most learned minds†¦ dedicated to the quest for scientific truth.† Kohler fell silent. â€Å"Of course, the Illuminati were hunted ruthlessly by the Catholic Church. Only through rites of extreme secrecy did the scientists remain safe. Word spread through the academic underground, and the Illuminati brotherhood grew to include academics from all over Europe. The scientists met regularly in Rome at an ultrasecret lair they called the Church of Illumination.† Kohler coughed and shifted in his chair. â€Å"Many of the Illuminati,† Langdon continued, â€Å"wanted to combat the church's tyranny with acts of violence, but their most revered member persuaded them against it. He was a pacifist, as well as one of history's most famous scientists.† Langdon was certain Kohler would recognize the name. Even nonscientists were familiar with the ill-fated astronomer who had been arrested and almost executed by the church for proclaiming that the sun, and not the earth, was the center of the solar system. Although his data were incontrovertible, the astronomer was severely punished for implying that God had placed mankind somewhere other than at the center of His universe. â€Å"His name was Galileo Galilei,† Langdon said. Kohler looked up. â€Å"Galileo?† â€Å"Yes. Galileo was an Illuminatus. And he was also a devout Catholic. He tried to soften the church's position on science by proclaiming that science did not undermine the existence of God, but rather reinforced it. He wrote once that when he looked through his telescope at the spinning planets, he could hear God's voice in the music of the spheres. He held that science and religion were not enemies, but rather allies – two different languages telling the same story, a story of symmetry and balance†¦ heaven and hell, night and day, hot and cold, God and Satan. Both science and religion rejoiced in God's symmetry†¦ the endless contest of light and dark.† Langdon paused, stamping his feet to stay warm. Kohler simply sat in his wheelchair and stared. â€Å"Unfortunately,† Langdon added, â€Å"the unification of science and religion was not what the church wanted.† â€Å"Of course not,† Kohler interrupted. â€Å"The union would have nullified the church's claim as the sole vessel through which man could understand God. So the church tried Galileo as a heretic, found him guilty, and put him under permanent house arrest. I am quite aware of scientific history, Mr. Langdon. But this was all centuries ago. What does it have to do with Leonardo Vetra?† The million dollar question. Langdon cut to the chase. â€Å"Galileo's arrest threw the Illuminati into upheaval. Mistakes were made, and the church discovered the identities of four members, whom they captured and interrogated. But the four scientists revealed nothing†¦ even under torture.† â€Å"Torture?† Langdon nodded. â€Å"They were branded alive. On the chest. With the symbol of a cross.† Kohler's eyes widened, and he shot an uneasy glance at Vetra's body. â€Å"Then the scientists were brutally murdered, their dead bodies dropped in the streets of Rome as a warning to others thinking of joining the Illuminati. With the church closing in, the remaining Illuminati fled Italy.† Langdon paused to make his point. He looked directly into Kohler's dead eyes. â€Å"The Illuminati went deep underground, where they began mixing with other refugee groups fleeing the Catholic purges – mystics, alchemists, occultists, Muslims, Jews. Over the years, the Illuminati began absorbing new members. A new Illuminati emerged. A darker Illuminati. A deeply anti-Christian Illuminati. They grew very powerful, employing mysterious rites, deadly secrecy, vowing someday to rise again and take revenge on the Catholic Church. Their power grew to the point where the church considered them the single most dangerous anti-Christian force on earth. The Vatican denounced the brotherhood as Shaitan.† â€Å"Shaitan?† â€Å"It's Islamic. It means ‘adversary'†¦ God's adversary. The church chose Islam for the name because it was a language they considered dirty.† Langdon hesitated. â€Å"Shaitan is the root of an English word†¦Satan.† An uneasiness crossed Kohler's face. Langdon's voice was grim. â€Å"Mr. Kohler, I do not know how this marking appeared on this man's chest†¦ or why†¦ but you are looking at the long-lost symbol of the world's oldest and most powerful satanic cult.† 10 The alley was narrow and deserted. The Hassassin strode quickly now, his black eyes filling with anticipation. As he approached his destination, Janus's parting words echoed in his mind. Phase two begins shortly. Get some rest. The Hassassin smirked. He had been awake all night, but sleep was the last thing on his mind. Sleep was for the weak. He was a warrior like his ancestors before him, and his people never slept once a battle had begun. This battle had most definitely begun, and he had been given the honor of spilling first blood. Now he had two hours to celebrate his glory before going back to work. Sleep? There are far better ways to relax†¦ An appetite for hedonistic pleasure was something bred into him by his ancestors. His ascendants had indulged in hashish, but he preferred a different kind of gratification. He took pride in his body – a well-tuned, lethal machine, which, despite his heritage, he refused to pollute with narcotics. He had developed a more nourishing addiction than drugs†¦ a far more healthy and satisfying reward. Feeling a familiar anticipation swelling within him, the Hassassin moved faster down the alley. He arrived at the nondescript door and rang the bell. A view slit in the door opened, and two soft brown eyes studied him appraisingly. Then the door swung open. â€Å"Welcome,† the well-dressed woman said. She ushered him into an impeccably furnished sitting room where the lights were low. The air was laced with expensive perfume and musk. â€Å"Whenever you are ready.† She handed him a book of photographs. â€Å"Ring me when you have made your choice.† Then she disappeared. The Hassassin smiled. As he sat on the plush divan and positioned the photo album on his lap, he felt a carnal hunger stir. Although his people did not celebrate Christmas, he imagined that this is what it must feel like to be a Christian child, sitting before a stack of Christmas presents, about to discover the miracles inside. He opened the album and examined the photos. A lifetime of sexual fantasies stared back at him. Marisa. An Italian goddess. Fiery. A young Sophia Loren. Sachiko. A Japanese geisha. Lithe. No doubt skilled. Kanara. A stunning black vision. Muscular. Exotic. He examined the entire album twice and made his choice. He pressed a button on the table beside him. A minute later the woman who had greeted him reappeared. He indicated his selection. She smiled. â€Å"Follow me.† After handling the financial arrangements, the woman made a hushed phone call. She waited a few minutes and then led him up a winding marble staircase to a luxurious hallway. â€Å"It's the gold door on the end,† she said. â€Å"You have expensive taste.† I should, he thought. I am a connoisseur. The Hassassin padded the length of the hallway like a panther anticipating a long overdue meal. When he reached the doorway he smiled to himself. It was already ajar†¦ welcoming him in. He pushed, and the door swung noiselessly open. When he saw his selection, he knew he had chosen well. She was exactly as he had requested†¦ nude, lying on her back, her arms tied to the bedposts with thick velvet cords. He crossed the room and ran a dark finger across her ivory abdomen. I killed last night, he thought. You are my reward. 11 â€Å"Satanic?† Kohler wiped his mouth and shifted uncomfortably. â€Å"This is the symbol of a satanic cult?† Langdon paced the frozen room to keep warm. â€Å"The Illuminati were satanic. But not in the modern sense.† Langdon quickly explained how most people pictured satanic cults as devil-worshiping fiends, and yet Satanists historically were educated men who stood as adversaries to the church. Shaitan. The rumors of satanic black-magic animal sacrifices and the pentagram ritual were nothing but lies spread by the church as a smear campaign against their adversaries. Over time, opponents of the church, wanting to emulate the Illuminati, began believing the lies and acting them out. Thus, modern Satanism was born. Kohler grunted abruptly. â€Å"This is all ancient history. I want to know how this symbol got here.† Langdon took a deep breath. â€Å"The symbol itself was created by an anonymous sixteenth-century Illuminati artist as a tribute to Galileo's love of symmetry – a kind of sacred Illuminati logo. The brotherhood kept the design secret, allegedly planning to reveal it only when they had amassed enough power to resurface and carry out their final goal.† Kohler looked unsettled. â€Å"So this symbol means the Illuminati brotherhood is resurfacing?† Langdon frowned. â€Å"That would be impossible. There is one chapter of Illuminati history that I have not yet explained.† Kohler's voice intensified. â€Å"Enlighten me.† Langdon rubbed his palms together, mentally sorting through the hundreds of documents he'd read or written on the Illuminati. â€Å"The Illuminati were survivors,† he explained. â€Å"When they fled Rome, they traveled across Europe looking for a safe place to regroup. They were taken in by another secret society†¦ a brotherhood of wealthy Bavarian stone craftsmen called the Freemasons.† Kohler looked startled. â€Å"The Masons?† Langdon nodded, not at all surprised that Kohler had heard of the group. The brotherhood of the Masons currently had over five million members worldwide, half of them residing in the United States, and over one million of them in Europe. â€Å"Certainly the Masons are not satanic,† Kohler declared, sounding suddenly skeptical. â€Å"Absolutely not. The Masons fell victim of their own benevolence. After harboring the fleeing scientists in the 1700s, the Masons unknowingly became a front for the Illuminati. The Illuminati grew within their ranks, gradually taking over positions of power within the lodges. They quietly reestablished their scientific brotherhood deep within the Masons – a kind of secret society within a secret society. Then the Illuminati used the worldwide connection of Masonic lodges to spread their influence.† Langdon drew a cold breath before racing on. â€Å"Obliteration of Catholicism was the Illuminati's central covenant. The brotherhood held that the superstitious dogma spewed forth by the church was mankind's greatest enemy. They feared that if religion continued to promote pious myth as absolute fact, scientific progress would halt, and mankind would be doomed to an ignorant future of senseless holy wars.† â€Å"Much like we see today.† Langdon frowned. Kohler was right. Holy wars were still making headlines. My God is better than your God. It seemed there was always close correlation between true believers and high body counts. â€Å"Go on,† Kohler said. Langdon gathered his thoughts and continued. â€Å"The Illuminati grew more powerful in Europe and set their sights on America, a fledgling government many of whose leaders were Masons – George Washington, Ben Franklin – honest, God-fearing men who were unaware of the Illuminati stronghold on the Masons. The Illuminati took advantage of the infiltration and helped found banks, universities, and industry to finance their ultimate quest.† Langdon paused. â€Å"The creation of a single unified world state – a kind of secular New World Order.† Kohler did not move. â€Å"A New World Order,† Langdon repeated, â€Å"based on scientific enlightenment. They called it their Luciferian Doctrine. The church claimed Lucifer was a reference to the devil, but the brotherhood insisted Lucifer was intended in its literal Latin meaning – bringer of light. Or Illuminator.† Kohler sighed, and his voice grew suddenly solemn. â€Å"Mr. Langdon, please sit down.† Langdon sat tentatively on a frost-covered chair. Kohler moved his wheelchair closer. â€Å"I am not sure I understand everything you have just told me, but I do understand this. Leonardo Vetra was one of CERN's greatest assets. He was also a friend. I need you to help me locate the Illuminati.† Langdon didn't know how to respond. â€Å"Locate the Illuminati?† He's kidding, right? â€Å"I'm afraid, sir, that will be utterly impossible.† Kohler's brow creased. â€Å"What do you mean? You won't – â€Å" â€Å"Mr. Kohler.† Langdon leaned toward his host, uncertain how to make him understand what he was about to say. â€Å"I did not finish my story. Despite appearances, it is extremely unlikely that this brand was put here by the Illuminati. There has been no evidence of their existence for over half a century, and most scholars agree the Illuminati have been defunct for many years.† The words hit silence. Kohler stared through the fog with a look somewhere between stupefaction and anger. â€Å"How the hell can you tell me this group is extinct when their name is seared into this man!† Langdon had been asking himself that question all morning. The appearance of the Illuminati ambigram was astonishing. Symbologists worldwide would be dazzled. And yet, the academic in Langdon understood that the brand's reemergence proved absolutely nothing about the Illuminati. â€Å"Symbols,† Langdon said, â€Å"in no way confirm the presence of their original creators.† â€Å"What is that supposed to mean?† â€Å"It means that when organized philosophies like the Illuminati go out of existence, their symbols remain†¦ available for adoption by other groups. It's called transference. It's very common in symbology. The Nazis took the swastika from the Hindus, the Christians adopted the cruciform from the Egyptians, the – â€Å" â€Å"This morning,† Kohler challenged, â€Å"when I typed the word ‘Illuminati' into the computer, it returned thousands of current references. Apparently a lot of people think this group is still active.† â€Å"Conspiracy buffs,† Langdon replied. He had always been annoyed by the plethora of conspiracy theories that circulated in modern pop culture. The media craved apocalyptic headlines, and self-proclaimed â€Å"cult specialists† were still cashing in on millennium hype with fabricated stories that the Illuminati were alive and well and organizing their New World Order. Recently the New York Times had reported the eerie Masonic ties of countless famous men – Sir Arthur Conan Doyle, the Duke of Kent, Peter Sellers, Irving Berlin, Prince Philip, Louis Armstrong, as well as a pantheon of well-known modern-day industrialists and banking magnates. Kohler pointed angrily at Vetra's body. â€Å"Considering the evidence, I would say perhaps the conspiracy buffs are correct.† â€Å"I realize how it appears,† Langdon said as diplomatically as he could. â€Å"And yet a far more plausible explanation is that some other organization has taken control of the Illuminati brand and is using it for their own purposes.† â€Å"What purposes? What does this murder prove?† Good question, Langdon thought. He also was having trouble imagining where anyone could have turned up the Illuminati brand after 400 years. â€Å"All I can tell you is that even if the Illuminati were still active today, which I am virtually positive they are not, they would never be involved in Leonardo Vetra's death.† â€Å"No?† â€Å"No. The Illuminati may have believed in the abolition of Christianity, but they wielded their power through political and financial means, not through terrorists acts. Furthermore, the Illuminati had a strict code of morality regarding who they saw as enemies. They held men of science in the highest regard. There is no way they would have murdered a fellow scientist like Leonardo Vetra.† Kohler's eyes turned to ice. â€Å"Perhaps I failed to mention that Leonardo Vetra was anything but an ordinary scientist.† Langdon exhaled patiently. â€Å"Mr. Kohler, I'm sure Leonardo Vetra was brilliant in many ways, but the fact remains – â€Å" Without warning, Kohler spun in his wheelchair and accelerated out of the living room, leaving a wake of swirling mist as he disappeared down a hallway. For the love of God, Langdon groaned. He followed. Kohler was waiting for him in a small alcove at the end of the hallway. â€Å"This is Leonardo's study,† Kohler said, motioning to the sliding door. â€Å"Perhaps when you see it you'll understand things differently.† With an awkward grunt, Kohler heaved, and the door slid open. Langdon peered into the study and immediately felt his skin crawl. Holy mother of Jesus, he said to himself. 12 In another country, a young guard sat patiently before an expansive bank of video monitors. He watched as images flashed before him – live feeds from hundreds of wireless video cameras that surveyed the sprawling complex. The images went by in an endless procession. An ornate hallway. A private office. An industrial-size kitchen. As the pictures went by, the guard fought off a daydream. He was nearing the end of his shift, and yet he was still vigilant. Service was an honor. Someday he would be granted his ultimate reward. As his thoughts drifted, an image before him registered alarm. Suddenly, with a reflexive jerk that startled even himself, his hand shot out and hit a button on the control panel. The picture before him froze. His nerves tingling, he leaned toward the screen for a closer look. The reading on the monitor told him the image was being transmitted from camera #86 – a camera that was supposed to be overlooking a hallway. But the image before him was most definitely not a hallway.

Fashion Channel Essay

Analysis Following Rosewood through this case study we have seen the company come to a crossroads. The company had to redefine itself to stay relevant in an evolving space. Rosewood had a reputation for managing uniquely distinctive properties without widespread corporate brand name awareness. Each individual property enjoyed vast success in particular from repeat guests who mostly stayed at only one of their distinctive properties in their growing portfolio. Now the company is looking to the future and specifically evaluating whether or not to incorporate the Rosewood brand into the name of each hotel. Rosewood’s senior management is engaging several tools to make their decision. Implementing this new strategy could lead to a bright future or spell disaster. Pros and cons of Rosewood moving to a corporate brand What is branding? According to Entrepreneur magazine â€Å"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.† Creating a corporate brand can come with positive and negatives. Rosewood’s objective will be to leave an imprint that no one else can leave and to create magic moments that their guests will never forget. Such as when the guest goes down memory lane years later after their stay, they will recall the positively outrageous service, the amenities, the food and the atmosphere created by Rosewood. No other hotel will duplicate what they experienced at their properties. Another positive to branding, Rosewood will create standards to measure the overall performance of all their properties. Such as curb appeal, beautiful landscaping, manicured green grass, flowers in season, to beautiful shrubs and trees. Additionally, as the guest arrives the people become part of the standard set, from the doorman, to the desk clerk, to the bellman, to housekeeping, to the engineering team that keeps the building and room temperature comfortable. This is where Rosewood can benefit from differentiation and drive performance. For that reason Jack Welch states in a World Press article, â€Å"Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak†. Some of Rosewood’s property managers, as mentioned in Harvard Business Review:  Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, many had â€Å"mixed feelings† about moving to a corporate brand. When you are measured against other hotels there is only so much room at the top. Naturally, there will some managers that will be asked to â€Å"ship up or ship out†. Thus, the upside is each hotel pushes each other to be the best they can be. Finally, the guest could anticipate what experience they will have at each Rosewood if they moved to a uniform brand. On the other hand, the down side or cons of moving to a uniform brand for Rosewood could be that data gathered from properties could be skewed or demographic information could not apply to all hotels across the brand. According to Phillip Kotler in A Framework for Marketing and Management â€Å"The data collection phase of marketing research is generally the most expensive and the most prone to error† (p.39). Also, some management after differentiation is established and measured could be dismissed if their hotel is at the bottom. Finally, another con could be that some management and employees are not good team players and are not able to uphold the standards charted by management. Customer Lifetime Value Calculator Using a tool like the Customer Lifetime value calculator can be helpful to Rosewood management as they crunch the numbers. This tool helps management take quantitative information and funnel it down to several outcomes. However, garbage in garbage out must be considered here. The CLTV is only as good as the information provided. If one Rosewood hotel provides flawed information or has not collected the data properly, the assumptions arrived to by the CLTV are not accurate. Perhaps as JWMI 518 W2, L2 states â€Å"The best approach is often to make use of both qualitative and quantitative research†. This approach considers the ever changing market conditions, tangibles and intangibles contained within qualitative and quantitative research. They are both valuable and have their place. Finally, within all the data and assumptions gained from the CLTV, there is one factor not considered. The relationship factor. In order to carry out the legendary service brand Rosewood wants to create, the most critical factor the team should be focused on is building relationships. The data, the CLTV, the amenities and a uniform brand all revolves around the staff building meaningful relationships with the guests. The standardized expectation of  how the guests are served is the most important ingredient and the CLTV does not factor this into the equation. According to INC Magazine, â€Å"The truth is that entrepreneurs too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not just with your customers, but also with your vendors, employees and–gasp–even your competitors. â€Å"Without strong relationships, it is impossible to have success as a business owner, Recommendation My recommendation is that Rosewood should move to branding their hotels using the Rosewood brand immediately. Without setting standard foundations the guest will not know what to anticipate. Rosewood could use standardized data to help anticipate the needs of the guest before they even asked. Also, creating a uniform brand will help everyone come together as one team. When you are a consummate team player you elevate the performance of everyone around them and then there is no limit to what you can do as a team. When Rosewood has everyone on the same page going in the same direction they can create a wow factor the guest will be telling the world about. To most of the world, getting good service is common versus giving positively outrageous service is uncommon. Having a satisfied customer is common versus taking that satisfied customer exceeding his or her expectations and then taking the service one percent beyond that now Rosewood can create a raving fan that is uncommon. References Entrepreneur Magazine, (2013) http://www.entrepreneur.com/encyclopedia/branding Harvard Business Publishing, (2007), Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, P. 5 INC. (2013) http://www.inc.com/guides/201101/how-to-build-better-business-relationships.html Kotler, Chapter 3: Collecting Information and Forecasting Demand, P.39 World Press, (2012) http://frrl.wordpress.com/2009/10/31/jack-welch-on-differentiation-or-making-winners-out-of-everyone/

Theory of operation single phase induction generator at load state , Thesis

Theory of operation single phase induction generator at load state , - Thesis Example , the excitation voltage and frequency vary depending on the rotor speed, the values of the capacitance and the winding inductance and the load current. For any value of capacitance, there is a minimum rotor speed at which self-excitation would occur [1]. It is difficult to measure the self inductance of the generator winding directly. An approximation can be made by driving the rotor at synchronous speed and measuring the stator voltage and current. At the rotor synchronous speed, no current is induced in the rotor and it is a virtual open circuit. The measured impedance (V/I) can be approximated for the winding self-inductance. From the above equations, it is clear that the self-inductance of the winding would vary with the voltage induced in the winding. The variation of magnetizing inductance with voltage for a specific induction generator is shown in Fig 2. b) For a given speed of the rotor, the voltage generated in the winding would vary with the value of the connected parallel capacitor. The relationship between the terminal voltage and the value of the capacitor for a specific induction generator is shown in Fig 3. One requirement in any electrical generator is for the terminal voltage to remain constant when the connected load varies. Most electrical loads operate satisfactorily only in a narrow range around their rated voltage. The value of capacitance needed to maintain constant terminal voltage at a given rotor speed is shown in Fig 4 for a specific induction generator. The graph shows that the variation is linear. In addition to the constant voltage, an alternating current generator also needs to supply power at a constant frequency. For the single phase self-excited generator, we know from induction motor theory that as the load current changes, the slip between the rotor and the stator would vary and cause the induced stator frequency to vary. This relationship for a specific induction generator is shown in Fig 5. 1. Robinson, L. and Holmes,

Read a source and write Essay Example | Topics and Well Written Essays - 750 words

Read a source and write - Essay Example Yoga is originally from Hindu, India from early 5000-1000 B.C. The word of yoga, from the Sanskrit yui, has been interpreted as meaning to yoke or join with the divine. The early description of yoga describes it as a set of mental and physical exercises. There are appears to be a strong structural link between early forms of yoga and meditation as a means of achieving unity with a sort of transcendental consciousness. Still, some interpreters claim that yoga is a universal practice, and emphasize that yoga pre-dates Hinduism. Indeed, yoga has become important in many emerging and multifaceted religious traditions (75). Yoga arrived in America in 1805, and it developed fast. Yoga won over the American audience, and quickly became widely popular. With the advancing popularity of yoga in the United States it was not long before hybrid forms of the practice emerged. In a religious context one of the most significant hybrid forms of yoga was Christianity Yoga. Brooke Boon created Christi anity Yoga after attending traditional yoga classes and feeling alienated by what she believed was the subtle Hindu dialectic. For instance, Boon rejected phrases such as ‘achieving oneness with the universe’. Believing that such perspectives were antithetical to Christian doctrine, Boon innovated a form of yoga solely reliant on Christian themes and terminology. Indeed, Boon’s Yoga classes look a lot like traditional Yoga-using many of the same poses, breath control, and meditation practices-but replacing the more obvious Hindu references with Christian language and music, Bible meditation, and frequent references to Jesus (74). That is the difference between the traditional yoga and Christianity Yoga. Many people in the United States are Christian, so people use Christian Yoga as a religious practice. Christianity Yoga is more focused on knowledge than the real physical practice. Ultimately, it seems that the crucial differentiation between

Budgetary Control in the Organization Essay Example | Topics and Well Written Essays - 2000 words - 4

Budgetary Control in the Organization - Essay Example In the current world, organizations use budgets as a tool for to determine and measure their goals and objectives (Gervais, Heaton & Terrance 2011). In addition, it is used as a tool to measure capacity and abilities of management who set targets for the organization. The budget allows executives of the organization to set quantitative objectives and provides financial interpretation to these objectives (Bennouna, Geoffrey & Marchant 2010). Therefore, organizations use budgetary control techniques to plan, monitor, and coordinate the distribution of value money to the respective departments within their structure (Kaplan & Norton 2006). This is one of the major reasons that the budgetary control is one of the significant elements in performance management as the budgetary control allows an organization to determine its performance in the sustaining market (Bennouna, Geoffrey & Marchant 2010). In addition, it allows management to evaluate the relationship between corporations and capi tal markets (Bennouna, Geoffrey & Marchant 2010). This document highlights the significance of budgetary control techniques; it further analyzes budgetary control and its limitation in the capital market. Â  The organization operates in various segments, classified on the basis of its functions and programs (Bennouna, Geoffrey & Marchant 2010). These segments have unique and distinct objectives according to their performance and tasks (Bhimani & Bromwic 2009). Organizations make use of Budget techniques to strategically plan their actions to structure the organization and to sustain motivation of their employees to attain objectives of the business (Stedry 2011). Performance management is related to the activities undertaken by management to ensure that goals of the organization are effectively and efficiently met (Gervais, Heaton & Terrance 2011).

Medicare Value Based Purchasing Program Research Paper

Medicare Value Based Purchasing Program - Research Paper Example The implementation of separate value based purchasing programs for each of the different Medicare providers requires more than just trumpeting the program. The program has different payment levels and efficiency measuring strategies for hospitals, physicians and other practitioners, home health agencies, ESRD providers and facilities, and skilled nursing facilities. (Reichard 2009). The Policy: The Medicare Value based purchasing programs have been formulated in an effort to facilitate the transformation of the Medicare system from a passive payer of claims to an active purchaser of care. The operational infrastructure of RHQDAPU as established by the CMS has been used as a base for the development of Medicare Value based purchasing programs which includes the following provisions: i. As specified by the President’s FY2006 and FY2007 budgets, the value based purchasing programs are budget neutral and are formulated in accordance with the policy recommendations of Institute of Medicine (IOM) and Medicare Payment Advisory Commission (MedPAC). ii. The existing Medicare performance measurements and reporting infrastructure together with RHQDAPU components have been used as a foundation for the structure of Value Based Purchasing Programs. iii. ... In accordance with the provisions of Patient Protection and Affordable Car Act of 2010, the data collected in the initial year would be utilized in informing the concerned medical individuals about their incentive payments. v. The implementation and coordination of VBP program would be undertaken by CMS, which will also monitor the effectiveness of the program through consensus processes such as Hospital Quality Alliance (HQA), National Quality Forum (NQF), and the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). vi. The reporting requirements specified in Division B, Title 1, Section 109 of Tax Relief and Healthcare Act will be utilized by VBP programs for the measurement of performance and the calculation of incentive payments. vii. The VBP programs will undertake the responsibility of eliminating existing disparities in the health care system. The enforcement of the Value based purchasing programs would not be undertaken without the consent of the concerned m edical personnel. viii. A withholding up to 2% of total payments pertaining to specific Medicare providers would be utilized in the evaluation of the incentive pool. All funds collected under the value based purchasing programs will be offered as incentive payments to the eligible participants will not be changed over time. (U.S. Department of Health and Human Services 2007). Models of VPB Programs: The value based purchasing programs are composed of three models which are listed as follows: Model 1: Single Large Purchaser: This involves a large active Medicare supplier which is working collaboratively with other suppliers. If reward incentives are targeted at these individuals then inevitably the overall performance of the health care system as a whole will

Culture and Translation Essay Example | Topics and Well Written Essays - 2500 words

Culture and Translation - Essay Example The problem of translation, therefore, is not simply limited to finding alterative words but to preserving the source culture. Referring to the translation of specific genres which represent a language's cultural heritage and historical memories, Rosslyn (1997, pp. 19-22) highlights the difficulties of translating the worlds within which these words emerge and which they define and express. Translation is a challenge because it entails far more than the rendering of a text from a source to a target language; translation requires that the translator move the culture from the source text to the target text but in such a way as would allow the target audience to understand that culture and to appreciate it on its own terms (Bassnet, 1990; Baker, 1992, pp. 1-5; Schaffner and Kelly-Holmes, 1995, pp. 19-23; Faiq, 2004, pp. 14-16). Looking at the above stated from the perspective of Arabic to English or English to Arabic translation, the difficulties and challenges which the translator confronts become a bit clearer. Not only is the Arabic to English translator, for example, required to transfer an Arabic language text into the English language but he/she is expected to also preserve the Arabic culture from which the text emerged and transfer it to the source text, the translated one. This, as the essay will argue, is an extremely difficult undertaking and, if it is to be done properly, requires that the translator align the translation theory and type that he will use with the source text's genre and culture. 2 Culture and Translation The problem of translation is compounded by the cultural factor. This is especially so in cases where the proposed source culture and the planned target one are considered antithetical, or when the difference between them function as an obstacle to the one understanding the other. This is generally assumed to be the case with Arabic and English. Indeed, historical memories, linguistic heritages and worldviews specific to the Arabic and English languages are sufficiently different and divergent to pose as a real challenge for the translator. As Edward Said (1978, pp. 49-52) argued in his famous, and highly influential, treatise on orientalism, when translating from Arabic to English, the translator faces a challenging task. He has to disconnect himself, as a subject and person, from the act of translation, to avoid making the mistake of colonizing or orientalising the text. As regards the former, the implication here is that the Western translator approach the Arabic text from the mat rix of his/her own culture and, in his/her determined efforts to communicate the nuances of the oriental culture, emphasize its otherness,' ultimately portraying it as extremely foreign and exotic. As regards the latter, the translator similarly inserts him/herself, as a subjective cultural being, into the process. The outcome can be the colonization of the source text in the sense that the translator interprets it from his/her cultural perspectives and norms, effectively imposing the latter upon

Individual Report (IMC) tools on (Brecon Jazz Festival) Essay

Individual Report (IMC) tools on (Brecon Jazz Festival) - Essay Example The festival was held in 1984 for the first time. Usually the event is held in the first week of August. This year the event would be held on 11th of August. The main objective is the festival is to bring Jazz lovers from various parts of the world. But the significance of the program is actually more than just music, as such events help the nation of Wales to improve tourism and boost economy. It is believed that the difference between a successful event and a not so successful one lies in the essence of good marketing and communication plan. Experts believe that one of the best ways to market an event is through suing all the elements of the communication mix i.e. through integrated marketing communications or IMC. The study looks to focus on the analysis of various elements of the communications mix and the implications of various elements of the communication mix in order to market the event effectively to the target audience (Henry, 2008, p. 89). Literature Review Marketing mix is a set of elements that a company or as a matter of fact any organization can use to its advantage for the marketing purpose. Neil Borden first termed these elements as marketing mix. Later E. Jerome McCarthy reduced the twelve elements to for elements and termed those four elements as the four P’s of marketing. The four P’s of marketing would be product, price, place, promotion. The integrated marketing communication belongs to the 4th P- Promotion. Promotion means to convey the main attributes of the product to the customers. Promotion is mainly used by the marketers to generate demand among the audience. Mainly marketers use the promotional mix or the communication mix to promote a product. The various elements of the promotional mix are Advertisement, Sales Promotion, Public Relation, Personal Selling and Direct Marketing (Kotler, 2001, p. 25). As the business environment became competitive, the marketers felt a need for a more integrated approach towards the mar keting and communication process giving birth to integrated marketing and communications approach. IMC can be defined as an integrative approach to achieve efficiency through synergy. IMC approach involves the application of all communication elements that allows an organization to express itself with one voice and one look (Proctor, 2002, p.121). IMC is a customer centric marketing and communications approach which helps an organization to integrate all the elements of the promotional mix to position and promote a product or business in the market. The American Marketing Association has defined IMC as a concept that identifies the value of a detailed and comprehensive plan that evaluates the key strategic roles of various mediums and techniques of communication to maximize the impact of communication . (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009, pp. 423-429). Across the globe there happens to be continuity in the de-regulation in market and emergence of customized segm entation customer tastes and preferences. Therefore IMC has not been an easy process as it had to deal with various internal and external changes such as the rise of the digital medium, consumer empowerment, fragmentation of media, increase in advertisement clutter, etc. Among this the rise of the

Music Essay Example | Topics and Well Written Essays - 500 words - 11

Music - Essay Example The first of these feelings that I have when listening to my favorite music is a complete and total immersion; similar to jumping into a pool. The music seems to float around me, engaging each of my senses to heights that would otherwise not be realized within the course of an average day without music. This heightened sensitivity allows my brain to focus in on the individual components of the music that derive the most empathy, joy, sadness, courage, or whatever other emotions the composer is trying to portray. However, beyond enlivening the senses, music for me serves as a tool. Naturally, depending upon the type of music that I listen to, it can ultimately be used in a way not dissimilar to a drug. For instance, when I am having difficulty sleeping, I can easily find a piece or a series of pieces of music that reflect a very calming and soothing tone; thereby helping me to get to sleep. When I need a level of focus or would like to bring out key attributes of determination or courage, I can turn to music as a way to instill such emotions. In short, music and the feelings it inspires can act as a type of stimulus to achieve the given mood that I am in search of or to induce feelings that would otherwise not come to me in a natural way. Finally, as a function of the other two ways in which music affects me, the third way is an ultimate end in and of itself. Music for me provides an escape, a type of imaginative portrait that can be painted in any number of ten thousand different ways. Even though I may have heard the song, track, or album before, the fact of the matter is that the imagery that it engages me with as a function of the aforementioned emotion and mood alteration is something that can only be described to a fellow music lover. Whereas one can read a book and have the same thought process, look at a piece of art and evoke the same images or memories, when I listen to music, there is

English Essay Example | Topics and Well Written Essays - 500 words - 34

English - Essay Example Many people have had their faith in the American dream shattered by the crisis and the loss of their home. Many have said that the whole financial system will collapse due to the huge problems revealed by the credit crunch and the failure of banks around the world. In the face of these problems each country has had to find economic policies to try to stave off a serious depression. Many economists believe the crisis began because of a big asset boom in the United States. Banks and other lenders gave away many loans at very low interest rates to people who simply who could not afford to pay back the money. In the beginning this led to a huge boom in housing prices because there were so many buyers in the housing market and there was a high demand and a somewhat low supply. However, eventually what happened was that people began to default on their mortgage payments. During the boom years many complicated financial products involving mortgages were bought and sold by banks and it was d ifficult to know how many of these "toxic mortgages" were actually on a banks balance sheet. As the number of defaults and foreclosures increased people began to become very nervous as they had trouble determining the value of banks stocks and how many bad mortgages they held. These are serious problems the government needs to fix. We need to have a new era of hope and faith in order for people to begin to believe in the American dream

British Television Essay Example for Free

British Television Essay Soap opera is the most popular genre of television programming across the globe and has been the leading favourite of British television for the past forty-six years. The trend evolved from the radio soap operas of the 1930s and 1940s, surfacing first in the United States and later spreading across the world. It attracted large audiences consisting mainly of female listeners and with the growing popularity of television it soon became firmly rooted on the screen. The long running Coronation Street was the first British soap opera to make a significant impact on UK drama in 1960s. Its aim was to target mainly working class people in creating a microcosm of the working world we live in, focusing on realism as opposed to the escapism forms of the American soaps. In order to conclude on whether the dominance of this genre is beneficial or detrimental to the future welfare of British drama, Im going to study the pros and cons of soap opera as a form of British Television. Over the years soap operas have been continuously praised and condemned by the general public and despite of its popularity the genre continues to carry the connotation of a degraded cultural form of television drama. There is the common belief that soap operas are for those with simple tastes and limited capacities, for the content and style of them are unable to truly challenge the viewers in the same way that the more serious single drama can. However, it is a known fact that soap opera is the most complex narrative form of all television drama requiring prior knowledge from its audience. David Buckingham (Public Secrets: EastEnders and its Audience) mentions the mental demands that soap operas require from a viewer focusing on the ability to recall past events when cued, to look into the future and speculate about forth coming events and to use the multi-plot narrative for lateral reference. Hence although the content may not be truly challenging it would be wrong to say that soap operas require nothing from their audiences for it is a general assumption that the average viewer is a fan of the show. Yet, it has been labelled as little more than chewing gum for the eyes (Richard Kilborn in Television Soaps), a harmful and corrupting product of broadcasting that feeds the soap viewers addictions with the so-called mindless forms of entertainment they offer. Issues of influence over audience and the affects that the content may have on its viewers cause much controversy. There is the belief that as an active audience we are in control and therefore choose whether we watch something more challenging or something that we can watch unfold in front of us, no questions required. For this reason we also have the ability to see whats real and what isnt, and yet, we have the concern of cultivation differential, where the viewer begins to accept the values portrayed in the soap operas as their own, or more so than the values of the world we live in. We must ask ourselves then whether soap operas are an accurate portrait of life today and with regards to this, how harmful can the programmes be if the audience begins to take the soaps values as their own? British soaps are watched for their realism having become our virtual communities, doing more to break down social and class boundaries than any government leader could ever do (Mal Young, BBC Televisions head of drama series). They cover a diverse range of issues, in particular domestic, from storylines of health, relationships, business and family, to the ever so popular murder and death. Based, for the most part, on problems experienced within personal relationships and family life the content of the soap is fundamentally humanised, and thus we find the lifestyles led on screen are not so different from our own. They attempt to represent the realities of a working class life and confront many of the problems faced in our society, exploring all the different possibilities and affects of such struggles but never claiming to offer a single solution. The realism of these soaps is emphasised more so by the reasonably slow pace at which the narrative is allowed to progress appearing more or less to be unravelling in real time. Viewers can often identify with the stereotype characters of the drama series that become almost existent to them. However, there are much bigger dramas in our world than domestic murder and by resorting to melodrama its as if we are choosing a more safe and cosy view of society. So, should our soap operas be more demanding of their audiences, and should they be tackling greater issues becoming more like the golden ages of television when the programmes were revolutionary, making an impact on the viewers? I would argue that times have changed and soap operas, whether focusing on realism or glamorous escapism, are a form of harmless therapy for viewers to turn to, becoming a part of that world and forgetting theirs. It is in single drama that we look to be challenged and if soaps began to address the more serious issues, encouraging us to question and think then I feel the need for single drama would soon disappear. Its not so much the form or content of soap operas that may be detrimental to future welfare of British drama, but the way is dominates our television schedules. The real danger is that other forms of drama with perhaps more important/ meaningful messages may be overlooked and that is where we may lose revolutionary television. Its alarming how many hours of soaps and docu-soaps (reality programmes) are choking up vast swathes of airtime like pondweed (Adam Sweeting: Soap Springs Eternal: Guardian website). The former values of Lord Reith seem almost non-existent, for the once precious airtime to show variety is now seen as a mere tool for audience shares. The domination of this phenomenon has led television companies to believe that the somewhat cheap and open ended formats of soap operas are a much safer option than striving to make new original programmes with a challenging voice. The soaps do what they do well, but that doesnt mean that should be the only form of drama on T. V, or that they should be the only sources of good, interesting actors (Christine Geraghty ). Soap operas are beneficial in that they tackle the smaller issues in our society leaving room for other forms of drama to make greater impacts with more challenging storylines, confronting the greater political issues like terrorism and racism. The fact that soap operas are continuous and avoid narrative closure would make it more difficult, I believe, to create a strong drama series about a deeply serious and ongoing issue. They are good at showing the domestic issues that many encounter and should rest at that. What is destructive to the welfare of British drama is that television companies are now avoiding more challenging storylines and forms of drama with the fear that they will lose money. Soap operas can easily recover but a single drama either works or flops. I feel that a balance is needed in that we have our intake of soap operas but there are so many crowding our television airtime that any more would be a waste and hinder other forms of more serious drama. I find myself also questioning the continuity of its popularity, for if there are too many soap operas then we see the same issues occurring again and again. The interest may soon die as we seek for more challenging material and thus, the necessity for a balance is vital, in having airtime for escaping into another world, realistic or not, without having to think to much, and having time for the more serious programmes where we are left questioning.

Using Color To Define A Character Film Studies Essay

Using Color To Define A Character Film Studies Essay Edward Sissorhand, Moulin Rouge, Hero. Compare/contrast color and meaning how color define character. Color has an important role for a movie. The colors have many meaning such as love, happiness, sadness, cheerfulà ¢Ã¢â€š ¬Ã‚ ¦. so that it will make the film more interesting. Understanding color meanings, it helps with mixing and matching colors to know the relationship of adjacent, complementary, and clashing colors (color meaning). In addition the characters also have an important role. Every movie will have a different meaning of the colors form that the audiences will know clearly what the director want to define about the characters for that movie. The combination for all of them will make the scene more harmonious. Edward Scissorhands is a 1990 comedy-drama fantasy film directed by Tim Burton and starring Johnny Depp (Wikipedia, film). The inventor was inspired to make an artificial man due to the anthropomorphic appearance of his other inventions. He raised Edward as his son and tutored him in various subjects, but died while in the act of offering a pair of hands to Edward (Wikipedia, film). He lives alone in the ancient palace for a long time. Later there is a woman who name Peg comes to the ancient palace and she takes him come back with her like a friend. Now the audiences will know Edward is the main character in the movie. As the main character the director pay attention about his color that in the beginning he just has black color. With only one color he looks so lonely and melancholy, but later by the point of director he has black and white with the changing he became friendlier. The scene is in the garden of the ancient palace, after Edward left the town and say goodbye with Kim before he comes back and live in the palace. Edward is going to go down form the stair to the garden. Now he comes back with only black color for the whole body, this point will make the audience pay attentions to him, because he just say goodbye with Kim so they want to know how Edward is felling now. The background is divided with a part was palace and a part was blue sky. The scene is in a beautiful garden with many colors, most of it is green because it has a lot of grass and statue of a kind of animal in front of the scene. Edward only has black color and he is standing in a place with many colors so the first thing makes the audiences pay attention is him and he also is the main character. There is still had another thing made Edward in this scene become important that is the tone. In fact green and blue are stand for happiness but the tone is sad so that it makes the green and blue also sad, it also makes the main character become more important because there is only him in the scene. The tone is showing the main of point of the director for the feeling of Edward in the scene. Moulin Rouge is a 2001 musical film directed by Baz Luhrmann, based largely on the Giuseppe Verdi opera La Traviata (Wikipedia, film).. This movie talks about the music and dance. Christian is a young Bohemian poet living in 1899 Paris, defies his father by joining the colorfully diverse clique inhabiting the dark, fantastical underworld of Paris now legendary Moulin Rouge (movie yahoo). Satine is an actress and a singer; in Moulin Rouge she is a character who is very famous. The main colors of this movie are red and blue; red stand for sadness and blue stand for happiness. Every time the scene has red color it will have something happen to the main character-Satine. As the point of the director red stand for sadness and Satines hair also is red so she becomes the first main character of the movie. This scene is in the stage with many people are dancing and singing. All of them are very happy. Two main characters are very happy and they are singing the love song. The blue now look like cover the whole stage, as the point of director blue to stand for happiness. So the audience will think Christian and Satine will become a love couple after the performance. However the color suddenly changes to red. There are a lot of confetti falls down from the ceiling into Christian and Satine, it is red and then everything also turns into red. Christian and Satine still sing their song and they look very love each other. The audiences will think in this scene red will stand for the win and color of love, but from beginning red stand for sadness. In fact blue is stand for happiness and red stand for the win but in this movie red stand for sadness. After they finish the performance the curtain close up Satine dies. Now the sadness is breaking the plot of the audiences. Everybody after the curt ain are crying however the people out side are laughing and clap hand mean for they have a successful performance. Hero is a 2002 Chinese martial arts film, directed by Zhang Yimou with music by Tan Dun (Wikipedia, film). The movie has a group of assassins those are Flying Snow, Broken Sword and Long Sky. All of them have sworn to kill the King of Qin. Nameless is the character that will kill those people. [When he finishes his mission he] come to the palace bearing the legendary weapons of the slain assassins, the King was impatient to hear his story. Sitting in the palace, only ten paces from the King, Nameless told his extraordinary (Hero [2002] [US Version]). The main colors of this film are red, blue and green each color have a different story. This scene start in a bookshelves room, there are three characters Nameless, Broken Sword and Flying know. The main color in this scene is blue and the clothes of the characters also blue. This is the best point in this movie because in each story the color will be changed. Now they are in the mountain the tone in this scene is sad and it makes blue also sad, in fact blue stand for happiness. By the combination of director blue in this scene become sadness. Suddenly, Broken Sword wants to use the sword stab Flying Snow but Flying Snow has stab him first, but he doesnt die it just make him feel tire. Flying Snow goes alone and Broken Sword follows her but he cant catch her up. It makes this scene become important because they are in the mountain and around it is sand but there is still has a horse-a white horse. That means the horse is prepared before by someone. As the point of director, there is only a horse and Broken Sword is injured so Flying Snow will ride the horse. The colors of those three movies are stand for sadness; each director will have different way to express the content and the emotion for their movie. Although, the colors in the movies stand for sadness, but the audiences will have different feeling when they watch the movie. In fact those colors all are stand for happiness. In Edward Sissorhands and Hero, both of directors use blue to express the sadness in the scene. The tone also is also using to increase the sadness for the main character. However, in Moulin Rough is different, the director uses red to express the sadness is better. Because at the end of the film the plot is broken, and the main character Satine dies so the feeling of the audiences suddenly change to sad. While before a few minutes two main characters Christian and Satine and everyone in the state are very happy dancing and singing. Therefore, breaking the plot to express sadness of the red color is better than those two movies. In conclusion, color is an important role for making a film. The color will stand out the main point of director. The audiences will know the feeling of the characters then they can guest what is the next happen will have for the main character when they see that color in the scene. Every film has a different meaning of the color so we cant know which the best is. In addition the tone also effect to the color so it depend on each person when they watch the movie.

The Emerging Challenges In Airport Management

The Emerging Challenges In Airport Management INTRODUCTION In order to understand where international air transportation may be heading to long-term, the factors which have driven the growth in air travel in the past and what will those forces look like in the future? The last quarter of the twentieth century has seen gigantic change in the transport sectors of many countries, imposing much dislocation on both people and companies engaged in the provision of transport services. An airport is comprised of a huge variety of facilities, systems, users, workers, rules and regulations. Also, just as cities flourish on trade and commerce with other cities, airports are successful in part by their ability to lucratively be the location where passengers and cargo travel to and from other airports. Moreover, just as cities find their place as part of its countys, states, and countrys economy, airports, too must operate effectively as part of the nations system of airports. Many other economic sectors have faced the need for vast adaptation to new trends in the growth of the world economy. These challenges faced by airports are enormous. Airports query in forward way and are described in gathered information. OVERVIEW: An assessment of abundant air travel forecasting models indicates the key drivers as GDP and income growth. In a replica an economic recovery will produce a set of world economies which will look much the same as what we saw in 2007-2008, then knowing the expected values and influences of old variables is what is important. Closely linked to these factors are trade growth, Security, congestion in airport and airspace, automation, ground access, CNS/ATM, Environmental constraints and foreign direct investment. Airlines are turning to bigger and larger aircraft, financial constraints, increasing consumer interests are some of the irritants. Simulation of passenger flow in an airport terminal is also a major problem in an airport. There have been policy changes, including the increasing liberalization of international aviation agreements, the changing business models of carriers, the expansion of alliances and the growth in long haul aircraft fleets. Influences to be considered in assessing the future of international passenger air travel are those things events, policies and economic and political environment which are new. New forces will be at work in the future that will have an impact on international air travel. IDENTIFIED CHALLENGES: AIRLINE MARKETING AND MANAGEMENT ECONOMIC IMPACT IN PRIVATIZATION AIRPORT AIRLINE RELATIONS ENVIRONMENTAL ISSUES AUTOMATION CARGO PROBLEMS AIR TRAFFIC CAPACITY CONSTRAINTS AIRPORT-AIRSPACE CONGESTION SAFETY NEW LARGE AIRCRAFT COMPACTING STRATEGIES: AIRLINE MARKETING AND MANAGEMENT This has been prepared against a backdrop of what is still an industry facing rapid change and continuing financial problems. We have also seen that in aviation it is a dangerous statement to say that, Things cant possibly get any worse. People were indeed saying this in 2003, when things did get worse with a rapid increase in the price of aviation fuel which has continued up to the present time. The industry has endured turbulent times before admittedly at a reduced scale compared with today and has come through them. The problem for traditional airlines will be that most of this traffic will be carried by the small number of giant global Integrators rather than by them. When coming to the property management airport shareholders and owners demands grow, non-aeronautical related income is becoming increasingly important for airports. The marketing environment of the airline industry will certainly remain volatile and difficult. The established trends towards deregulation and liberalization will continue, and, at least towards the end of a ten-year timescale, may encompass the long-overdue changes in ownership and control rules which will allow aviation to finally take its place amongst other global industries. Technology will also affect airlines. In the future, though the ability to build and maintain strong brands will be a necessary requirement for success. If it is, it will require marketing communication spending which is substantial, well-thought out and seen in a strategic, long-term way rather than as a tactical exercise which can be reduced or ditched as soon as times become difficult. This Airport module helps airports to manage their rental, lease, license and concession related interests. It provides the information you need to make important property related business decisions. An effective tool for quick resolution and management of airport activities. Simple tracking and escalation of tasks to the right people in the airport and Information is provided at the fingertips of the right people within the airport, enabling effective decision making in incident management also solves problem. AIRPORT PRIVATIZATION: Airports have been increasingly dependent on the private sector to provide services as a way to reduce costs and improve the quality and the range of services offered. Privatization refers to changing governmental functions and responsibilities, in complete or in part, to the private sector. Most services now performed at large commercial airports, such as airline ticketing, baggage handling, cleaning, retail concessions, and ground transportation, are provided by private firms. Even after privatization, the airports have remained subject to government regulation of airline access, airport charges to airlines, safety, security, and environmental protection. Privatization advocates believe that private firms would provide additional capital for development; privatized airports would be more profitable because the private sector would operate them more efficiently, and advocates believe that privatization would financially benefit all levels of government by reducing demand on public funds and increasing the tax base. However, the concepts that drive private enterprises toward competitive and efficient operations are becoming embraced by publicly owned and managed airports. As a result, more efficient executive structures and management responsibilities have resulted in more streamlined and efficient airport management organizational structures which can visualize solutions to future issues and problems and reach the goals. AIRPORT AIRLINE RELATIONS: Almost all are owned and operated by state Governments or subdivisions of state governments such as cities, counties, or airport authorities. Unlike railroads, motor freight carriers, and bus lines, which must own, their terminals, the airlines do not own the airports. This has the advantage of holding down the capital investment necessary to operate, but the disadvantage that the airlines must cope with the policies, practices, And charges of hundreds of separate airport-operating entities. The airlines, which are properly merely tenants at the airport, thus become enmeshed in the financial problems of the airport. Another matter of concern to the airlines is airport capacity. Deregulation, stimulated a trend toward smaller aircraft which increased the number of flights needed to serve a given number of passengers. Deregulation has also tended to encourage hub-and-spoke operations, as mentioned earlier, where a carrier selects an airport as a hub and tries to time a number of inbound flights to feed traffic to an outbound flight. Aggravating these factors, the long-term growth of traffic continues. The airline tends to blame the government for the problem of congestion and delays at the busiest airports, alleging that the air traffic control system, which is operated by the FAA, has lagged in introducing the most modern technology, and that there has been insufficient funding for needed airport improvements. As these factors will be seen from the foregoing, airport economics and airline economics are closely intertwined. As these problem areas demonstrate, airline economics is closely interrelated not only with other parts of the economic system but also very much with the social, technological, and political arenas. The problems are many and severe, but challenging. ENVIRONMENTAL ISSUES: Airplanes, a source of carbon dioxide emissions, are poised to become a major factor in global warming in the future, according to new predictions. These types of airport problem in which airlines are deeply involved come under the general heading of environmental interactions. An airport can cause noise, air, and water pollution, as well as automobile traffic congestion. Environmentalists will insist, with some logic, that the true costs of an airport should include the social costs of such pollution and congestion-that is, the losses to society in its quality of living. Noise problems due to aircraft operations are the most serious of the environmental charges against the airports and in many ways the hardest to resolve. In a few instances it has been possible to acquire huge tracts of land around the airport so that the aircraft flight paths are over airport property when they are at low levels. Proposals have been made to locate new airports at sea or, for Chicago and other lake ports, out in the lakes. So many large U.S. cities are located on the oceans or the Great Lakes that such projects are at least Conceivable for the next century, although they would present their own technological and environmental difficulties. The noise problem has also been tackled by finding ways to make aircraft engines quieter. AUTOMATION: Another important input that promotes the airport access is the automation. Advancement information communication technology (ICT) has eased much of the pressure from airport operations. As airport operations, you need to focus more on integrating the ICT applications to improve key functional departments and personnel within the airport to access critical airport information in support of resources management, engineering and maintenance, financial management, operations and all decision support activities. Managing an airports revenue stream can be a complex and difficult task. The Airport Billing Module is designed to vastly simplify the collation and billing of all your flight and non-flight related revenue. The system is completely flexible to your specific business requirements while maintaining billing integrity and ease of use. Its primary focus is on improved operational efficiency and charge flexibility makes it an affordable solution, minimizing your costs whilst maximizing your revenue options. Reporting is made simple with the ability to derive accurate financial, operational and executive Key Performance Indicators. Automation related incidents are common knowledge because of their increasing frequency of occurrence. Data- entry errors, monitoring failures, system workarounds and mode misapplication which fault rarely occur in isolation or without contributing factors. Some of the solutions for the issues are awareness, training, by standard operating procedure and crew coordination .in which mode awareness, situational awareness, system awareness, and increased heads-down time which are the conditions that may lead to unsafe conditions in advanced-technology air-craft. CARGO PROBLEMS: Certain problems in the air cargo field deserve special notice, such as inflation, multilateral cargo agreements, and the impact of trade agreements, fuel policy, hazardous cargo, and cargo alliances. These seem to be inherent in the air cargo business. Among these are directional imbalance, the absence of new dedicated freighter aircraft, airport noise regulations, and the dependence in many domestic markets on belly cargo and thus on schedules tailored to please passengers. Despite these chronic problems, air freight continues to grow, and small-package traffic continues to grow rapidly. AIR TRAFFIC: Most airports around the world today are facing a crisis due to an exponential increase in air traffic. The modeling software ARENA developed by Rockwell Automation is made use of in simulating the complete flow of passengers for typical mid-sized airport during the domestic arrival, departure, and also during international arrival and departure for a flight. Arena basically helps in streamlining and optimizing all the passenger related processes at the airport. It helps reducing passenger processing times, and the number of passengers who miss their flight due to lack of time. The four major controller classifications at control towers: Flight Data Controller, Clearance Delivery Controller Ground Controller and Local Controller which of these positions has specific duties. Not only airlines/airports contributions by way of passenger and freight activities, and the increasing number of aircraft movements are vital input to national economy. The need for change in the current CNS/ATM is due to two principal factors: Due to inherent limitations in the current system, it will not be able to cope-up with the growing demand of air traffic; and the need for global consistency in the providing air traffic services (ATS) while progressing towards a seamless CNS/ATM system. A Communications, Navigation, and Surveillance/ Air Traffic Management (CNS/ATM) master plan is a plan for a needs-driven, economically justified, evolutionary system and modernization. The Plan must: (1) sustain systems necessary to maintain existing level of service; introduce new operational procedures, technologies, and mechanization concepts necessary to meet user and operator needs; and introduce appropriate program management structures for successful accomplishment of the Plan Required Total System Performance (RTSP) concept, Required Communication Performance (RCP) concept, Required Navigation Performance (RNP) concept, Required Surveillance Performance (RSP) Concept, Free Flight/Autonomous are new emerging concepts may prove as performance measurement gauge for CNS /ATM in order to avoid any sort of problems in the systems. When air traffic vs. GDP the air transportation industry is therefore, highly susceptible to economic cycles and fluctuations in fuel prices. Globally, the share of raw material moving between regions has declined, while the Share of cross-moments has increased. As we are facing many challenges in order to meet the world trade amounting in which 35% of international trade moves by air as per report in 2008 ,40%of trade over some 3.5 $ trillion in value. Air transport, therefore, drives economic and social progress. In most developing countries, the demand for freight and passenger traffic is growing faster than population and GDP growth rate. CAPACITY CONSTRAINTS: Capacity constraints include not only limited physical infrastructure like Runways and terminals but also administrative limitations like night curfews, noise emission budgets or noise release limits, which all restrict the overall level of air travel demand an airport is potentially able to serve. However, airport choice varies considerably when travelers are faced with capacity constraints, and thus depends on the gap between demand potential of an airport and the demand at capacity level. Thus it would seem appropriate to incorporate the impact of capacity constraints in a systematic and coherent way when planning studies on future airport choice. Due to impact of the capacity constraints on airport choice the expansion by Redistribution of demand among neighboring airports restricted growth of local demand Airport capacity expansion takes place. Whether airport capacity is expandable or not within a comparatively Short time horizon depends on several factors, including geographical, Political, ecological and economical variables. These factors differ from Airport to airport. There will be a need for the state to strike the right balance between intended commitments and airport infrastructure. As air services agreements with multiple description and gradual removal of capacity restriction have enabled increases in number of air carries and air services, thereby putting supplementary pressure on existing airport capacity and it would continue to challenge the air ports. AIRPORT-AIRSPACE CONGESTION Congestion at airports effect air traffic in airports and strand passengers. The growing of congestion at international airport is a serious issue whose resolution is primarily a question of determination and is not a technical problem and the current situation is choking growth rates in the industry. As our inflexible India has been facing many issues in this congestion immediate action is required. Due to Increased airspace congestion, airport delays and noise are concerns. It has been suggested that a runaway should be built to ease congestion as well as to fend off competition in the airports and manage the runways in a proper way. The premise that some amount of congestion and delay is not inconsistent with efficient and within your means air transportation. Due to this airport congestion and fuel compel reasons, both Boeing and airbus aircraft manufactures companies are introducing new large aircrafts. SAFETY Safety has always been an integral part of an air carriers mission. One of the most significant issues facing airports in the early twenty-first century is that of airport security. Most users of commercial service airports are subjected to security infrastructure, policies, and procedures within the airport terminal area. By introducing some programs like BASIS program which is an excellent model of risk-management feedback. It was designed and developed by safety professionals to provide support in capturing, investigating, and analyzing safety data from incidents and accident. Global Safety Data Management, through its valuable sources of safety information (e.g. IOSA), IATA can: Break down silos in safety data Management and analysis and obtain a complete picture, determine prioritize safety concerns for the industry. And Develop solutions to address issues. At most commercial service airports, controlled access through doors that provide access to the AOA, secure areas, sterile areas, and other areas within the SIDA, as well as many employee-only restricted areas, is enforced by the use of control systems. These systems range from simple key locks to smart-access technologies, such as keypad entry systems requiring proper pass code. Sophisticated recognition verification technologies, including those that employ biometrics, are continuously being developed to enhance access control at airports. Various lighting systems , safeguards, fencing 10 to 20 feet inside the property line and barriers to preclude unauthorized access into the area, which may include Aircraft with unusual or unauthorized modifications can help in prospect. Further development of advanced biometric and information technologies, are expected to provide a contribution to enriching airport security, with the goal of proactively mitigating any future threats to the aviation system while preserving the efficiency of the system itself. Protecting against unknown future threats is an imperfect science, and as such, the future of airport security will always be an unknown entity. Concerns for the safe, secure, and efficient travel of passengers and cargo domestically and internationally will always be a top priority for the civil aviation system, and it can be assured that efforts to make the system as secure as possible will continue to be held in top priority, by all levels of government. NEW LARGE AIRCRAFT (NLA) Numerous key design and operational characteristics of proposed NLA which should need to be taken into contemplation before such aircraft are introduced into the current airport environment. It is anticipated that the development of NLA will continue in the future, bringing newer, larger transport aircraft. We face impact on airport design i.e. on air side and land side which may fall in to many issues in the airport. In an air side it might involve current landside design concepts. With their larger passenger capacity, NLA will affect numerous landside issues such as baggage handling, ticket counters, passenger lounges and cueing areas, parking, terminal design, airport capacity, gate compatibility, and various other items. Airports and their surrounding communities are expressing concerns about how the operations of NLA are going to affect the environment. Aircraft manufacturers are well aware of these concerns and are designing NLA to be compatible with todays noise and emission restrictions. Involving a NLA include the effects of jet blast, turning radius, and bypass taxiing capabilities and NLA should not obstruct other passing aircraft or cause delays in traffic flow. Specific elements of airport planning and design that may be affected by these changes in aircraft characteristics have been identified to assist airport planners and the FAA in preparing for the NLAs arrival which includes signs and marketings in the prospect. CONCLUSION: The problems are many and severe, but challenging. These studies have also investigated how such taxes or trading schemes may impact the structure of the networks and perhaps the industry itself. The future is unlikely to see greater stability in airline pricing structures. Other new forces will be technology, such as improved engine fuel economy, bio-fuels, improved air traffic control, country specific taxes, industry consolidation, and the influence all of these would have on fares and service as well as network reach and design. As these problem areas demonstrate, airline economics is closely interrelated not only with other parts of the economic system but also very much with the social, technological, and political arenas. All in all, the future will be an exciting and challenging one. It must continue to retain the courage of its convictions and pursue liberalization of international aviation market. Working in the airline industry will be stressful dealing with an accelerating pace of change always is but it will provide tremendous opportunities for those privileged to make their living from this still dynamic and fascinating industry.

Essay --

Edouard Manet, often considered one of the founders of modern art, certainly challenged the norm and incited thought through his paintings and sketches. His works challenged social norms and were critical of politics. As we look at his art today it is hard to see how his work is controversial. The images within his paintings that seem little more than after thought, would have shocked and appalled people of the mid 19th century. However, with a little more knowledge pertaining to the meaning of the imagery, and how it would be perceived at the time, it is a wonder that Manet died of natural causes rather than riot or execution. He deliberately used images from famous paintings and applied them in ways that would either draw parallels to the original work or contradict it completely. Manet also used techniques to involve his audience in the painting, essentially extending the work beyond the canvas. The Execution of Emperor Maximilian is no exception to any of these rules. It is crucial to understand the brief history of the event depicted in Manet’s painting The Execution of Emperor ...

Self-Deception and Absurdity Essay -- Psychology, Self-inflation Bias

Self-deception is described as a strong urge and desire to maintain or defend a belief or idea that one regards to be the truth even while there is strong evidence that the contrary is actually the truth (Stanford Encyclopedia of Philosophy). Self-deception is â€Å"a way we justify false beliefs† and these rationalizations â€Å"may even produce it themselves† (Skeptic’s Dictionary; Perspectives, 117). Some views of self-deception suggest that it is an egoistic act, while others do not believe that this is necessarily true. There is also controversy over whether or not the deceiver is conscious of this incidence. That is, the dispute is over whether the deception is intentionally self-induced. Another debate examines whether or not this tendency is an everyday human occurrence. Self-deception must first be defined before arriving at the conclusion that it is an everyday occurrence because, according to one possible definition, self-deception is argued not to eve n exist. The process of defining this phenomenon can be very difficult and quarrelsome because of diverging views and opinions of the definition. Some may even argue that there are different categories of ‘self-deception’ that only loosely apply to actual self-deception and that this is why it is hard to come to conclusions on the subject (Van Leeuwen). The process of defining self-deception implicates a moral and social definition and understanding as well—questions such as, â€Å"Is self-deception immoral?† and, â€Å"Does society play a role in self-deception?† must be answered. The theory that self-deception is an evolutionary trait must also be taken into account and may answer the question of whether or not self-deception is present in all human affairs—do we have a genetic predispositi... ...lid. This would lead to the conclusion that self-deception is not present in humans and, therefore, cannot be exhibited in all human affairs because it would not exist. Self-deception is a highly debated topic that has a large amount of support on both sides of the spectrum. In psychology and philosophy, though, one must retain the understanding that nothing is either always or never. There will only be assumptions that something is the truth. It will not be the whole truth unless proven to be. Therefore, the argument regarding self-deception may remain unresolved until actual evidence is given that asserts and establishes one of the many theories to be true. Meanwhile, it can be assumed either that the concept of self-deception is valid or that it is not valid. If it is assumed to be valid, it is also possible to assume that it is exhibited in all human affairs.

paradigm shift in utopian fiction :: essays research papers

Utopian fiction or the imaginary projection of a perfect society in which all need and want have been removed and conflict is eliminated, has a long history. Sir Thomas More’s Utopia is a focal point in the tradition of the genre, and More’s contemplation of a society removed from daily struggle to a place of ease, has had a powerful and lasting effect on subsequent visions of the future. Dystopian fiction is the natural correlative of this literary mode and presents visions of imaginary worlds in which the worst of all possible social conditions pertains and where all ethical, aesthetic and metaphysical judgments are consequently problematised. A strict definition of utopia would serve no useful purpose; as Nietzsche says, ‘only that which has no history can be defined.’ A utopia always maintains a close and specific relationship with the sociopolitical environment from which it stems. Utopia is thus a game played between the two poles of reality and fiction.( George Orwell, A reader’s guide to essential criticism, edited by Daniel Lea,2001) The term â€Å"utopia† first appeared in the 1516 work Utopia by Sir Thomas More , literally meaning â€Å" nowhere†, it represents the perfect society. Thus, the idea is inherently ironic in that can never be achieved. Utopian Literature of the 20th century stands out / marks out through the relinquishment of the perspective which governed the utopia of past centuries: a positive utopia, confident in institutions and progress- an internal law of utopian genre. In the first years of the 20th century, utopia ceases describing the advantages of progress in the service of community, eliminating individual. In the first half of the 20th century, utopian history is dominated by H.G.Wells’ s work.. His creation marks the transition from one period to another. Social and political themes are still present ,but this time are accompanied by scientific speculation. Characteristic to the 20th century is the next mutation or shifting : political and social regimes are no longer a concern or an interest, but rather the human nature, altered gradually, eugeny or controlled evolution; utopia abolishes history and past, in general, being placed in a parallel present, but in the 20th century, it is planned in the future. Anti-utopia or dystopia continues the tradition of utopia from the point of view of invention and of technique, but it differs regarding intention. Instead of welfare and prosperity, we have despair and misery; instead of flourishing, the end of humanity.

Ohm’s law & resistors in parallel & in series Essay

Objectives: Our object is to confirm Ohm’s law by analyzing the dependence of the electrical current as a function of voltage and as a function of resistance. Also, we studied the current flow and voltage in series and parallel. Finally, the lab determined the equivalence resistance of series and parallel combination of resistors and compared the results with theoretical data. Theoretical Background: The first thing that needs to be described in this lab is what the electric current I: I =. The electric current is defined as charge over time and the unit is ampere (A). In a case where we have the voltage, resistance and current we can set the equation for resistance to be; R = where the unit is called Ohm (â„ ¦). â€Å"The current through a resistor is directly proportional to the applied voltage V and inversely proportional to the resistance† (College Physics Laboratory Experiments, 43) in our lab experiment we used some machinery to produce and to measure voltage and some current. We were then able to find its resistance. These apparatus are called ammeter which displays the amount of current in circuit, and the voltmeter to read the voltage (potential difference). Reminding that this diagram is named circuit and V is applied across the ends of the metallic conductors. The second part of our lab was dedicated to find the resistance in the resistors both in parallel and in series. The formula to find the resistance through series is fairly easy; it looks a lot like the formula in series for conductors. It’s basically RA+RB+RC = Req. When it comes to find the total  resistance when the resistors are in parallel we add the reciprocal of the combination of resistors. It will look like this; + + = Procedure: Part 1: Verification of Ohm’s Law 1 Investigate the variation of the current with potential difference when the resistance is constant. a Set up the circuit as shown in Fig 4.2 and chose the resistance of the variable resistor box of R = 1000 â„ ¦. Set the ammeter to the range of mA and the voltmeter across the resistor the range of 25V. b After the instructor has checked the circuits, turn on the power supply. c Vary the output voltage of the power supply from 4 V to 10 V in the increment of 1 V and record the readings of the voltage V across the resistor and the corresponding current I through the resistor in Table 1. d Using the same circuit setup, set resistance of the variable resistor box to R = 1200â„ ¦ and repeat the steps 2 and 3. 2 Investigate the variation of the current with resistance when the voltage is constant. a Use the same circuit setup and set the output voltage of power supply to 12V. b By keeping the output voltage of the power supply constant, vary the resistance of the resistor box from 700 â„ ¦ to 1700 â„ ¦ in increments of 200 â„ ¦. Record values of the current I through the resistor and the corresponding resistance R in table2. Data: Attached to report. Calculations: 1 Use the data from table 1 to plot a graph of current Vs. voltage for both values of the resistance. Determine the slope of the graph. From the slope of the graph find the resistance using: a) R = R = R =1000 â„ ¦ % diff = = 0% b) R = R = R =1250 â„ ¦ c) Slope = 12.7 V = 12 v Questions: 1. Does your resistance follow Ohm’s law? Base your answer on your experimental data. The resistance does closely follow Ohm’s law because when using the data mathematically it is closely related to the resistance present in the data. 2. A typical color television draws about 2.5 A when connected a 120V source. What is the effective resistance of the TV set? I = , R = = = 48 â„ ¦ 3. Explain the difference between series and parallel connections. In a series circuit the charge is 1/Q + 2/Q + while in a parallel connection, the charge is added to the total voltage. 4. Does your experiment present evidence that the current divides in a parallel circuit? No. 5. From your experimental observations of a series circuit, what relationship do you find between the voltages across the individual resistance and voltage across the entire series group? The voltage in a series compared to parallel is much lower 6. From your experimental observations of a series circuit, what relationship do you find between the voltages across the individual resistance and current flow across the entire series network? The resistance is constant. 7. Conclusion: Our results for both parts of this lab demonstrated the relationship outlined by Ohm’s Law and fostered a higher comprehension of the mechanisms driving circuit behavior. The direct relationships between voltage, current, and resistance allow measurements of the voltage and current without resistance being known. Additionally, the ability to manipulate voltage allowed the experiment to contain a sense of systematic collection of data to provide a contextual experimental example of the relationships in Ohm’s law. Moreover, the experiment also demonstrated how the different are configurations of resistors, parallel.